To be the premier produce resource in the Southeast.
To provide networking, innovation, community, and educational opportunities while offering a platform for building professional relationships based on trust, integrity, and passion.
- To promote the consumption of fresh fruits & vegetables in Florida, Georgia, Alabama, Mississippi, Louisiana, Tennessee, North Carolina, South Carolina, Kentucky, Virginia through good fellowship, cooperation, and mutual interest among its members.
- Instill a high sense of professionalism and loyalty to each other.
- Support charitable causes in the Southeastern communities.
In 1999, the Southeast Produce Council (SEPC) was formed by six members who had a vision for a Southeastern-based produce organization. The members met at the Atlanta Farmer’s Market in August 1999. The first formal meeting of the Southeast Produce Council was held in Charlotte, NC with 100 produce professionals from across all areas of the industry in attendance. An innovative produce organization emerged which has grown to over 2500 members and is continuing to grow at a steady pace. Today, the council stands behind its Vision, Mission, Values, and Goals.