To be the premier produce resource in the Southeast.
To provide education, networking and community outreach while offering a platform for building professional relationships based on trust, integrity and passion.
- To promote the consumption of fresh fruits & vegetables in Florida, Georgia, Alabama, Mississippi, Louisiana, Tennessee, North Carolina, South Carolina, Kentucky, Virginia through good fellowship, cooperation and mutual interest among its members.
- Instill a high sense of professionalism and loyalty to each other.
- Support charitable causes in the Southeastern communities.
In 1999, the Southeast Produce Council (SEPC) was formed by six members who had a vision for a southeastern-based produce organization. Their very first meeting took place at the Atlanta Farmers Market in August 1999.