David Sherrod is the President and CEO of the Southeast Produce Council. He was member #17 when the council was established in 1999. His passion for the produce industry began at age 16 when he started working for Piggly Wiggly Southern. Starting out as a produce clerk, he later became a produce buyer at the chain’s headquarters in Vidalia, Georgia.

After the acquisition of Piggly Wiggly Southern by Bruno’s Inc., he and his wife Sarah transferred to Birmingham, Alabama where he continued his career as Produce Category Manager. In 1995, he accepted the position of Merchandising Manager with Del Monte Fresh Produce. In 1997, David broadened his produce career by accepting the position of Regional Sales Manager with River Ranch Fresh Foods. In 1999, he began a 15-year long stint with Apio, Inc. as the Southeast Regional Business Manager. David took the helm of the SEPC in July 2014.

David has been married to his wife Sarah since 1992. They have two sons, Henry and Hudson, and a daughter, Hannah. He considers his family to be his pride and joy. There’s never a dull moment in the Sherrod household!

Molly Edenfield Farrow serves as Senior Manager, Programs & Operations for the Southeast Produce Council (SEPC), where she leads the planning and operational execution of the Council’s educational programs, conferences, leadership initiatives, and member experiences. Since joining SEPC in 2015, Molly has helped shape many of the organization’s signature programs and events, combining strategic planning with operational excellence to deliver exceptional experiences while advancing SEPC’s mission of connecting, educating, and serving the fresh produce industry.

A Millen, Georgia native, Molly earned her bachelor’s degree in Hospitality Management from Georgia Southern University before returning home to help establish SEPC’s headquarters in Millen. Her expertise spans event management, conference operations, registration systems, attendee logistics, sponsorship fulfillment, hospitality, and program development. She works closely with industry volunteers, speakers, sponsors, and SEPC leadership to ensure every initiative reflects the organization’s commitment to excellence.

One of Molly’s greatest passions is developing future leaders. She is proud to support and help grow SEPC’s leadership development and educational programs, creating opportunities for professionals across the produce supply chain to build meaningful relationships, expand their knowledge, and strengthen the industry for generations to come.

Known for her collaborative spirit, attention to detail, and servant leadership, Molly is driven by creating experiences that bring people together and leave a lasting impact on members, partners, and attendees alike.

Outside the office, Molly enjoys spending time with her husband, Austin, daughter, Charlie Rose, stepson, Hayden, and their dogs, Ruger, Ruby, and Wyatt. Whether they’re fishing, camping, gardening, or simply enjoying quality time together, family is at the heart of everything she does.

Anna joined the SEPC team as the Marketing Manager in 2017. She enjoys helping her SEPC family through the many facets of her position, including coordinating the activities and events within each conference, assisting with production management and public relations, and building and maintaining member connections within the SEPC website and social sites.

When she is not working in SEPC’s Millen office, Anna is either serving as the Millen Methodist Church’s Minister of Music, where she has led the adult and children’s choirs in worship since 2010, or she is volunteering with The PAL Players at her local community theater. Her most rewarding role, however, is her partnership with her husband, Charlie, raising their two daughters, Millie Kate and Charlotte.