Wednesday, March 3, 2027

• 7:00am – 2:00pm: Next Generation Leadership Academy Session (NGLA program participants only)

This exclusive session is designed specifically for Class 4 participants of the NGLA program.

• • *Location: Magnolia 16

• 12:00pm – 4:30pm: SEPC Board of Directors' Meeting (SEPC Board Members only; lunch included)

This exclusive meeting is reserved for SEPC Board of Directors, Board of Governors, and past Chairs only. Attendees are invited to enjoy a complimentary lunch prior to the meeting.

• •  Locations:
    • 11:00am - Lunch will be served in New York
    • 12:00pm - Meeting will be held in New Orleans

• 6:00pm – 10:00pm: VIP Dinner (Valued in Produce; by invitation only)

The VIP Dinner at Southern Exposure is an exclusive experience designed for SEPC Board of Directors, Board of Governors, Lifetime Members, Staff, and other VIPs.

Thursday, March 4

• 6:00am – 2:30pm: Tom Page Golf Classic (session purchase required)

Tee off in honor of on of SEPC’s founders while enjoying a day of championship competition, networking, and Southern hospitality on one of Florida’s premier golf destinations! Step onto the lush fairways of the Omni Orlando Resort at ChampionsGate to connect with industry peers, refine your game, and compete for top honors at this flagship Southern Exposure tradition.

• • Tournament Schedule:
    • 6:00am - Shuttle departure from Convention Center Entrance to Omni Orlando Resort at ChampionsGate
    • 6:30am - 7:30am: Breakfast and Check-in
    • 7:30am - 1:30pm: Tournament Play
    • 1:30pm - 2:30pm: Awards Luncheon
  • Golf Club Rentals: Need clubs? Reserve yours by selecting as you register to have them ready on your cart upon your arrival.

Whether you're aiming for the leaderboard or simply enjoying a great round on the course, don't miss your shot at the ultimate produce tournament on the green!

• 8:00am – 5:00pm: LINKS (by invitation only from participating Retail/Foodservice members who facilitate the program with invited Growers and Shippers)

LINKS provides a unique opportunity for Retail & Foodservice companies to host meetings with invited Grower & Shipper companies.

• 9:00am – 2:30pm: The Cool Cucumber Classic Pickleball Tournament

Get ready to serve up some fun at the Cool Cucumber Classic! Whether you’re a seasoned pro or a "new big dill" to the sport, join us for a morning of high-energy competition and premier industry networking. Don't miss out on the fastest-growing sport in the world—come show us your best dink shot!

• • Schedule:
    • 7:30am Check-in and grab-n-go breakfast available at the Orlando World Center Marriott Convention Center Entrance
    • 8:15am - 9:00am: Shuttle departure from Convention Center Entrance to Crush Yard
    • 9:00am - 12:00pm: Tournament Play
    • 12:00pm - 1:00pm: Awards Luncheon

Driving Yourself? You are welcome to drive directly to our adventures! However, if you are participating in Pickleball you MUST check in with the SEPC registration team before departure so we can confirm all participants are accounted for.

• 12:00pm – 5:00pm: SEPC Committee Meetings (SEPC Committee Members only)

SEPC Committees gather to discuss ongoing initiatives and new opportunities to enhance SEPC's impact.

• • Locations: Magnolia 19 & 20

• 1:00pm – 6:00pm: Attendee Check-In & Badge Pickup
  • Location: Convention Center Entrance
  • Member Services Desk Hours:
    • Thursday, March 4: 1:00 PM - 5:00 PM
    • Friday, March 5: 7:00 AM - 5:00 PM
    • Saturday, March 6: 8:00 AM - 2:00 PM
• 1:00pm – 6:00pm: Exhibitor & Showcase Setup (exhibitors and showcase participants only)
  • Location: Cypress Ballroom & Alcoves
  • Showcase participants are encouraged not to set up until Saturday morning.
• 3:00pm – 5:00pm: STARS Meet & Greet (STARS students only)
  • Location: Magnolia 21
• 3:00pm – 5:00pm: STEP-UPP Meet & Greet (STEP-UPP classes only)
  • Locations:
    • STEP-UPP Retail will meet in Magnolia 13
    • STEP-UPP Foodservice will meet in Magnolia 14
• 6:00pm – 9:30pm: Future Generations Celebration Dinner (by invitation only)

Gather for an inspiring evening dedicated to honoring the rising leaders of our produce family! Join us as we celebrate our STEP-UPP, NGLA, and STARS programs, recognizing their hard work, achievements, and commitment to driving the future of fresh produce forward. Enjoy a festive night of dinner, recognition, and networking as we invest in the next generation setting the standard on our industry's leaderboard!

• • Location: Magnolia Lawn

Friday, March 5

• 7:00am – 9:00pm: Attendee Check-In & Badge Pickup
  • Location: Convention Center Entrance
  • Member Services Desk Hours:
    • Thursday, March 4: 1:00 PM - 5:00 PM
    • Friday, March 5: 7:00 AM - 5:00 PM
    • Saturday, March 6: 8:00 AM - 2:00 PM
• 7:00am – 5:00pm: Exhibitor & Showcase Setup (exhibitors and showcase participants only)
  • Location: Cypress Ballroom & Alcoves
  • Showcase participants are encouraged not to set up until Saturday morning.
• 7:00am – 8:00am: STARS Breakfast (by invitation only)

This invitation-only breakfast brings together outstanding agriculture students from our STARS program with STARS Committee Members, SEPC Board Members, and approved speakers. Join us for a morning of networking, mentorship, and big ideas as we cultivate the future trail blazers of our industry!

• • Location: Magnolia 13-14
• 8:30am – 9:30am: SEPC University Educational Session I
  • Location: Palms Ballroom - Royal & Sabal
  • Refreshments will be served before/between sessions
• 10:00am – 11:30am: SEPC University Educational Session II
• • Location: Palms Ballroom - Royal & Sabal
• 12:00pm – 2:00pm: Southern Roots Women's Luncheon (women in produce only, session purchase required)

Southern Roots is SEPC's leadership program for women in produce. The program's mission is to cultivate genuine relationships by equipping, elevating, and inspiring women of the produce industry through meaningful experiences. The vision of Southern Roots is to develop a dynamic culture where every woman feels inspired, empowered, and makes a lasting impact to strengthen our industry. 

• • Location: Palms Ballroom - Canary
• 12:00pm – 2:00pm: Good Seeds MENtor Program (session purchase required)

The mission of SEPC's Good Seeds MENtor Program is to plant seeds that will encourage industry leaders with faith-based principles in the workplace, at home, and in our communities.

• • Location: Palms Ballroom - Sago
• 12:00pm – 5:00pm: LINKS (by invitation only from participating Retail/Foodservice members who facilitate the program with invited Growers/Shippers)
• 12:00pm – 5:00pm: SEPC Committee Meetings (SEPC Committee Members only)
  • Locations: Magnolia 19 & 20
• 2:00pm – 4:00pm: SEPC Board of Governors' Meeting (SEPC Board of Governors only)
  • Location: New Orleans
• 3:00pm – 5:00pm: STARS Fresh Futures (reservation required)

Are you searching for hardworking, passionate individuals ready to plug in and power your company's future? We're shining a spotlight on top student talent eager to jump into the produce industry. Meet passionate, high-performing students ready to take the stage, hit the ground running, and help your business scale new heights. These future leaders bring fresh energy, bold ideas, and the drive to help your team shine.

• • Location: Magnolia 13-14
• 5:00pm – 6:30pm: Healthy Family Project Reception (by invitation only)
• 6:30pm – 10:30pm: Opening Gala (session purchase required)

Kick off Southern Exposure 2027 in style at our premier welcoming celebration! Gather with industry peers, buyers, and innovators for an unforgettable evening featuring live entertainment, delicious food, and high-energy networking. Step into a night of true Southern hospitality as we reunite with our produce family and toast to an incredible conference ahead!

• • Crystal Ballroom

Saturday, March 6

• 6:00am – 11:00am: Exhibitor & Showcase Setup (exhibitors and showcase participants only)
  • Location: Cypress Ballroom & Alcoves
• 8:00am – 4:00pm: Attendee Check-In & Badge Pickup
  • Location: Convention Center Entrance
  • Member Services Desk Hours:
    • Thursday, March 4: 1:00 PM - 5:00 PM
    • Friday, March 5: 7:00 AM - 5:00 PM
    • Saturday, March 6: 8:00 AM - 2:00 PM
• 9:00am – 10:30pm: Keynote Brunch (session purchase required)
  • Location: Crystal Ballroom
• 11:00am – 12:00pm: Exposition Pre-Entry (Retail & Foodservice Attendees experience early access to Gold & Silver Level Exhibitors)

This exclusive, one-hour pre-entry session is designed specifically for our Retail and Foodservice attendees to connect with our Gold and Silver Level Sponsors & Exhibitors before the official expo doors swing open. Make the most of your expo experience by joining us for this premier networking hour—where quality connections are grown.

• • Location: Cypress Ballroom & Alcoves
• 12:00pm – 6:00pm: Exposition

Our Southern Exposure Expo is more than just a trade show—it’s a high-energy hub designed to showcase the future of the produce industry while keeping you fueled and focused.

• • Location: Cypress Ballroom & Alcoves

As you navigate the floor and connect with industry-leading exhibitors, be sure to experience our curated show floor features:

• • Bright Ideas Fresh Arrivals Showcase & Innovation Stations: Our premier spotlight featuring the newest products, packaging, and tech breakthroughs hitting the market. See firsthand the cutting-edge advancements and fresh arrivals driving our industry forward.

  • The Relaxation Station: Stop by for a quick chair massage to melt away the stress and recharge your batteries for a productive afternoon.

  • Refreshment Oasis: Stay energized with a selection of fresh snacks and beverages available throughout the expo floor.

Whether you’re hunting for the next big trend or strengthening your professional network, the Southern Exposure Expo provides the perfect environment to grow higher!

• 6:00pm – 8:00pm: Exhibitor Load-out
  • Location: Cypress Ballroom & Alcoves
• 6:30pm – 9:30pm: Next Generation Leadership Academy Reunion 
  
  • Location: Magnolia 1-3

Sunday, March 7

• 7:00am – 8:30am: Al Finch Memorial Prayer Breakfast

Before we depart, take a moment to nourish your body and spirit and connect with others in a meaningful way. Let’s gather together to celebrate our blessings, honor a legacy, and remember why we are stronger when we grow together.

• • Location: New York & New Orleans

*All sessions will be held at the Orlando World Center Marriott unless otherwise noted.

Please select your registration type based on the following criteria:

Catch our Early Bird Pricing by February 21st*

Exhibitor Booth: $3,995 with a minimum of Bronze Level Sponsorship

• Exhibitors may have a total of twelve (12) booth associates in the booth. Four (4) Booth Associate registrations are included with booth fees; up to eight (8) additional Booth Associate passes may be purchased. Detailed instructions have been sent to the primary contact on file.
• Exhibitor booths are first offered to previous participants, and any remaining space is filled through a lottery. Your chances of securing a spot can increase by attending our shows, joining committees, or sponsoring. Corporate membership is required to be placed on the waitlist.
• Additional Booth Associate: $1050 each until 2/21 | $1,250 after 2/21

General Attendee: $1350 until 2/21 | $1,600 after 2/21

• This registration is for one (1) individual attendee. This route is intended for growers, shippers, packers, processors, brokers, logistics providers, importers, exporters, and other similar industry professionals.

Group (up to 4): $4600 until 2/21 | $5,000 after 2/21

• This registration is for companies registering up to four (4) attendees. This route is intended for growers, shippers, packers, processors, brokers, logistics providers, importers, exporters, and other similar industry professionals.

Retail*: Complimentary Registration & Travel

• This pass is valid for full-service retail chains that sells food to consumers. The company must have at least 10 stores or more. (Buyers with fewer locations may be included at the discretion of the Council.)
• Air travel (or travel mileage up to $400 reimbursement) and lodging are provided by SEPC upon request. Air and hotel request forms must be submitted through the registration process before January 25, 2027. Any hotel room cancellations after this date will result in a charge of one night's stay.

Foodservice*: Complimentary Registration & Travel

• This pass is valid for broadline or chain foodservice industry members.
  • Broadline Foodservice: A company that provides food and non-food products to restaurants, cafeterias, industrial caterers and hotels.
  • Chain Foodservice: Includes restaurants, hotels, industrial caterers, cafeterias, and meal box subscriptions companies.
• Air travel (or travel mileage up to $400 reimbursement) and lodging is provided by SEPC upon request. Air and hotel request forms must be submitted through the registration process before January 25, 2027. Any hotel room cancellations after this date will result in a charge of one night's stay.

Wholesale*: Complimentary Registration (exclusions apply)

• This pass is valid for full-service distributors that provide comprehensive services to retail and foodservice operators. (Does not include buying offices, terminal markets, commission merchants, buying brokers, etc.).
• Only two (2) members per company will receive complimentary registrations. This does not include ticketed event fees. Any additional registrations will be charged the General Attendee fee as well as any ticketed event fees.
• *Registration requires approval at least two weeks prior to each conference. Must meet the corresponding criteria listed above to be approved. We reserve the right to provide acceptance or refusal of applicants within the guidelines of the criteria noted above as well as due to budget restrictions and hotel availability. A questionnaire may be required to be completed if further information about the company is needed.

Press*: Complimentary Registration (trade-out agreement required)

• Press and media attendees must contact Anna Burch (anna@seproducecouncil.com) to negotiate trade-out agreements in advance. Does not include ticketed events unless otherwise agreed upon.

VIP*: Complimentary Registration & Ticketed Events

• Registration reserved for Lifetime Achievements Award recipients, Lifetime Members, speakers, and other approved attendees.
• Air travel (or travel mileage up to $400 reimbursement) and lodging is provided by SEPC upon request. Air and hotel request forms must be submitted to SEPC.
• *Registration requires approval. Must meet the corresponding criteria listed above to be approved. We reserve the right to provide acceptance or refusal of applicants within the guidelines of the criteria noted above as well as due to budget restrictions and hotel availability. A questionnaire may be required to be completed if further information about the company is needed.

Charitable Organization*: Complimentary Registration

• This registration is reserved for employees of SEPC Cares charitable partners as well as employees of other pre-approved SEPC member organizations who are recognized as 501(c)(3).
• Only two (2) complimentary badges will be issued per company. This does not include ticketed event fees. Any additional registrations will be charged the general attendee fee as well as any ticketed event fees.
• *Registration requires approval at least two weeks prior to the conference. Applicants must meet the corresponding criteria listed above to be approved. We reserve the right to accept or refuse applicants within the guidelines of the criteria noted above as well as due to budget restrictions and hotel availability. A questionnaire is required to be completed to begin the approval process for charitable organization establishment.

Industry Trade Association*: Complimentary Registration (trade-out agreement required)

• Employees from other industry trade associations (such as IFPA, OPN, etc.) must contact David Sherrod (dsherrod@seproducecouncil.com) to negotiate trade out agreements. Does not include ticketed events unless otherwise agreed upon.

* Note on Early Bird Rates: To qualify for the discounted rate, registration and payment must be completed in full by February 21st. Unpaid invoices after this date will be adjusted to the standard event price.

**This is an SEPC members-only event. If you are not currently a member in good standing, please sign up for membership now!

Registration Fees

Catch our Early Bird Pricing by February 21st*

Exhibitor: $3,995 with a minimum of Bronze Sponsorship Level

• Exhibitors will receive four (4) complimentary Booth Associate registrations. Exhibitors may have a total of twelve (12) booth associates in the booth; up to eight (8) additional Booth Associate passes may be purchased. Detailed instructions have been sent to the primary contact on file.
• Additional Booth Associate: $1050 each until 2/21 | $1,250 after 2/21

General Attendee: $1350 until 2/21 | $1,600 after 2/21

• Registration for one (1) individual attendee. This route is intended for growers, shippers, packers, processors, brokers, logistics providers, importers, exporters, and other similar industry professionals.

Group (up to 4): $4600 until 2/21 | $5,000 after 2/21

• Includes up to four (4) attendees. This route is intended for growers, shippers, packers, processors, brokers, logistics providers, importers, exporters, and other similar industry professionals.

Spouse: $100 until 2/21 | $125 after 2/21

• Allows access to the exposition floor at 3pm.

Activity Fees

Tom Page Golf Classic: $350

Golf Club Rental: $100

Cool Cucumber Classic Pickleball Tournament: $150

Session Fees

Opening Gala: $225

Good Seeds MENtor Program: $200

• Good Seeds Bucket: $50

  • As part of our SEPC Cares commitment to giving back, we are seeking support for our Good Seeds Bucket initiative. These buckets are filled with essential items for the homeless, and your support will have a meaningful impact on those in need.

Southern Roots Women's Luncheon: $200

• Strong Roots Strong Heart Bag: $50

  • As part of our SEPC Cares commitment to giving back, we are seeking support for our Strong Roots, Strong Heart initiative. These bags are filled with essential items for the homeless, and your support will have a meaningful impact on those in need.

Keynote Brunch: $225

Innovation Station: $1995

Bright Ideas Fresh Arrivals Showcase: $600  

* Note on Early Bird Rates: To qualify for the discounted rate, registration and payment must be completed in full by February 21st. Unpaid invoices after this date will be adjusted to the standard event price.

**This is an SEPC members-only event. If you are not currently a member in good standing, please sign up for membership now!

Hotel & Convention Center Information

Orlando World Center Marriott
8701 World Center Drive
Orlando, FL 32821

Gather together at this stunning 200-acre Orlando resort, where our attendees can connect in over 500,000 square feet of flexible event spaces indoors and out.

Experience the magic at Orlando World Center Marriott, the best waterpark hotel in Orlando, near Walt Disney World®. Splash into our Orlando, Florida, hotel's water wonderland, which includes 7 thrilling water slides, a 575-foot lazy river, poolside cabanas and more! Play 18 holes on our championship golf course and rejuvenate in our Orlando resort spa. Treat your palate in the 10 dining outlets of our hotel in Central Florida, including world-class Italian cuisine and Mikado Japanese Steakhouse. Find it all during your stay in our hotel in Orlando, FL, along with shuttle service to nearby Walt Disney World and Disney Springs, included in the resort fee.

Reserve Your Hotel Room for Southern Exposure 2027!

We've partnered with Orlando World Center Marriott to offer discounted rates for event attendees. Retail and Foodservice attendees must submit hotel and flight requests during the registration process. All other attendees will receive the hotel booking link via your registration confirmation email. The final date to book a hotel room or make a request is January 25, 2027. Any hotel room cancellations after this date will result in a charge of one night's stay from SEPC. 

WARNING: Potential scammers may try to phish for hotel rooms. Hotel rooms should ONLY be reserved and confirmed by either using the links provided via email or by contacting the individual hotel directly.

In the past, SEPC has received reports about brokers contacting members to book hotel reservations. These brokers falsely imply they are affiliated with show management and secure full or partial prepayment for hotel rooms from member companies. Please note, that we have no affiliation with any of these room brokers. Please do not provide them with any details of your reservation and do not give them your credit card or any personal information.

Exhibitor Information

Booth Size: 10' x 10'

Includes:

• 8' Pipe and Drape

• 3' Pipe and Drape

• (1) 6' x 30" Skirted Table

• (2) Plastic Side Chairs

• (1) Wastebasket

• (1) ID Sign

Exhibitor Move-In:

• Thursday, March 4, 2027 – 1:00pm – 6:00pm
• Friday, March 5, 2027 – 7:00am – 5:00pm
• Saturday, March 6, 2027 – 6:00am – 11:00am

Exhibition Hours:

• Saturday, March 6, 2027 | 11:00am - 12:00pm
  • Exposition Pre-Entry (Retail & Foodservice Attendees early access to Gold & Silver Level Exhibitors)
• Saturday, March 6, 2027 | 12:00 pm - 6:00 pm
  • Exposition

Exhibitor Move-Out:

• Saturday, March 6, 2027 | 6:00pm – 8:00pm

**Exhibitors MUST NOT begin to break down booths until 6:00 pm on Saturday!**

Sampling Guidelines:

• Sampling Requests must be submitted and reviewed by OWCM management
  • Orlando World Center Marriott Exhibitor Sampling Request Form

Exhibitor Toolkit

Through our valued partnership with AGS Expo Services, the exhibitor toolkit information will be available soon!

Booth Decorating Contest

Information Coming Soon!

The SEPC is excited to feature your new products within our Bright Ideas Fresh Arrivals showcase!

How to Submit Your Showcase

• As you register for Southern Exposure, select Bright Ideas Fresh Arrivals as one of your sessions.
• Once you register, you’ll receive a submission link via email for your showcase information.
• Submit your information for your Bright Ideas Fresh Arrivals showcase through the submission link by Friday, December 11, 2026 to be included in our conference directory.
  • Cases are reserved on a first-come, first-served basis and space is limited.
  • You must include one (1) high-resolution image of your product as well as a detailed description (50 words or less).
• Once you register, you will receive an invoice for your showcase.

Showcase Information

Price: $600* 

• Space is limited to one (1) case per member company (unless approved by the SEPC).
• All shelves include lighting.
• Cases will be locked before and during the exposition.
• Display items must not adhere to the case itself.
• You will be able to access the case during listed Exhibitor Booth Setup hours.

     *Final date to receive a refund - January 4, 2027

Case Dimensions: 37” W x 13” H x 25.5" D

Here is an example of our Bright Ideas Fresh Arrivals showcase with last year’s theme!

Our Innovation Stations are also back by popular demand in which one (1) of your team members may highlight a new product, product line, or service during our Southern Exposure Expo. 

How to Submit Your Innovation Station Application

• Submit your application for an Innovation Station through the link below before Friday, December 11, 2026.
  • Stations are sold on a first-come, first-served basis and space is limited.
  • Priority will be given to waitlisted companies who meet the criteria as well as companies who are interested in joining the SEPC.
  • You must include your logo, one (1) high-resolution image of your product (or product family), as well as a detailed description (50 words or less).
  • Applications can only be approved for 2 consecutive years.
• You will be notified via email on Friday, December 11th, regarding your application.
• If approved, you will then receive an invoice for your Innovation Station.

Price: $1995* 

*Does not include General Attendee/Group registration fees; General Attendee registration purchase required; additional associates would need to purchase additional General Attendee/Group registrations; Final date to receive a refund - January 4, 2027

Eligibility Requirements

• Company must be a member in good standing of Southeast Produce Council.
• Company is not currently exhibiting at Southern Exposure (unless prior SEPC approval).
• New product, product line, or family of items must not exceed 4 individual SKUs.
• New product must have been presented to market since September of 2026 or will be launched before July of 2027. (Verification required)
• Innovation Station Guidelines:
  • Space is limited to one (1) Innovation Station per member company.
  • One company member allowed in station at a time. (Individual registration required. Additional associates would also need to purchase individual registrations or register as part of a group registration.)
  • No additional signage, banners, display racks, etc. will be allowed; you must remain within the space limits of your station!
  • Sampling is permitted per convention center policies (see exhibitor kit).
  • One (1) stool will be provided at each station.
  • Storage space is available within the desk area of the station. All items/branding must be contained within the confines of the Innovation Station desk.
  • Innovation Station setup during listed Exhibitor Setup hours.
  • Innovation Stations are branded with the conference theme; submitted company logo will be included on the face of the desk (within the white area as pictured below)

Here is an example of our Innovation Stations with last year’s theme!

Short for “Learning, Interacting and Networking with Key players in the Supply chain,” LINKS is an educational leadership program where exceptional Southeastern growers and shippers can connect with Retail/Foodservice providers in the region in a non-competitive environment. By enhancing each side’s understanding of the retail supply chain, we can facilitate our mutual goals to better service consumers and drive Southeastern produce consumption.

The SEPC will provide a meeting space at Southern Exposure to participating Retail/Foodservice members who facilitate the program with invited Growers and Shippers.

LINKS Reservation Options for SEPC Retail/Foodservice Members*

• LINKS Meeting Description Options

  • LINKS Meeting(s) with Grower/Shipper Companies
  • Internal Company Meeting

• A La Carte Menu

  • A/V options
    • Projector/Screen
    • PA System
  • Food & Beverage Service (at reserving company's expense) 

*LINKS Meeting Reservation requests must be submitted/approved through SEPC. Contact Anna Burch for more details (anna@seproducecouncil.com)

Frequently Asked Questions

What are the deadlines for this conference?

• September 15, 2026: Final date to receive refund for exhibitor booth.
• December 17, 2027: Priority deadline to complete online registration for Press, VIP, and SEPC Cares registrants. Registration prior to this date is highly encouraged to guarantee a quick, seamless check-in experience and avoid wait times onsite.  
• January 4, 2027: Final date to receive refund for Bright Ideas Showcase & Innovation Stations.
• January 25, 2027: Final date to reserve hotel rooms within the SEPC room blocks. Any rooms cancelled after this date will result in a one night's room charge from SEPC.
• January 25, 2027: Final date for retail or foodservice attendees to request complimentary hotel and airfare through SEPC registration.
• February 1, 2027: Final date for all attendees to receive refund for conference and session registration (does not include exhibitor booth, Innovation Stations or Bright Ideas Showcase fees)
• February 14, 2027: Final date for ACH payments to be posted to the SEPC account as well as check payments to be received in the SEPC office. Only payments via credit card will be accepted after this date.
• February 14, 2027: Final date to use sponsor credits.
• February 21, 2027: Early Bird pricing ends.
• February 25, 2027: Final date for online registration for the following registration types: Retail, Foodservice, Wholesale, Charitable Organization. After this deadline, online registration for these specific attendee types will officially close, and all late registrations must be reviewed and approved in person at the onsite Member Services Desk at the Orlando World Center Marriott. Please note that SEPC is not responsible for any additional fees incurred during this onsite approval period.

Where can I view the Attendee List?

• To access the attendee list, select "Attendee List" from the dropdown menu above. Note that contact information is not included, in line with our Board’s policy.

Is there exhibitor space available at Southern Exposure?

• Southern Exposure, our flagship event held in late February/early March in Florida, has a significant waitlist due to high demand. Exhibitor booths are first offered to previous participants, and any remaining space is filled through a lottery. Your chances of securing a spot can increase by attending our shows, joining committees, or sponsoring. Corporate membership is required to be placed on the waitlist. Learn more about membership options and benefits here.

Is there exhibitor space available at Southern Innovations?

• Southern Innovations is our fall show that has an innovations focus. This show will possibly be opening up more exhibit space as the attraction grows. With exhibitor and attendee numbers growing over the years, this show would be a good foot in the door to SEPC (and could help with your chances at getting a booth at Southern Exposure). Again, you must be a corporate member to exhibit. Registration will open in March.

What are sponsor credits and how do I use them?

• As a Gold, Silver, or Bronze Level Sponsor, your company receives a certain amount of credit that can be used towards golf, ticketed events, and booth associate fees at Southern Exposure. This is provided as part of our sponsorship benefits. Sponsor Credits will expire if not applied by the end of each corresponding membership period. Our annual membership period runs June through May of the following year.

1. You must still register for those agenda items during the registration process.
2. Email accounting@seproducecouncil.com to request sponsor credits to be applied at Southern Exposure.
3. We’ll manually deduct your credits and send an invoice if a balance is due.