Southern Exposure

SE22 logo

The Southeast Produce Council is preparing to celebrate the next generation of superheroes during Southern Exposure: The Marvel of Produce!

 Join our produce universe today!


Thursday, March 3, 2022 – Saturday, March 5, 2022


Swan & Dolphin Resort
1500 Epcot Resorts Blvd.
Lake Buena Vista, FL 32830



(Select “Already Registered” below to modify your registration – add booth associates, group members, guests, sessions, etc. – and to view attendee list) 

Wednesday, March 2, 2022

  • 1:00pm – 4:00pm: Board of Directors' Meeting (SEPC Board Members only)
    • Location: Europe 1 (Level 3)
  • 6:30pm – 9:30pm: VIP Dinner (by invitation only)


Thursday, March 3

  • 6:15am – 2:00pm: Tom Page Golf Classic (separate ticket required)
    • Location: Champions Gate Golf Resort
    • Schedule:
      • 6:15am - Golf Shuttle departure from Dolphin Covered Convention Entrance (by Europe 1-3)
      • 6:45am-7:45am - Tom Page Golf Classic Breakfast
      • 8:00am-1:00pm - Tom Page Golf Classic
      • 1:00pm-2:00pm - Tom Page Golf Classic Awards Luncheon
  • 8:00am – 5:00pm: SEPC Committee Meetings (SEPC Committee Members only)
    • Location: Europe 1 (Level 3)
  • 8:00am – 8:00pm: LINKS (by invitation only)
  • 1:00pm – 6:00pm: Registration Check In
    • Location: Convention Foyers 1-2 (Level 3)
  • 1:00pm – 6:00pm: Exhibitor Booth Setup
    • Location: Atlantic & Pacific Hall, Atlantic Hall A (Level 1)
  • 6:00pm – 9:00pm: STARS & STEP-UPP Dinner (by invitation only)


Friday, March 4

  • 6:00am – 9:00pm: Registration Check In
    • Location: Convention Foyers 1-2 (Level 3)
  • 6:00am – 5:00pm: Exhibitor Booth Setup
    • Location: Atlantic & Pacific Hall, Atlantic Hall A (Level 1)
  • 7:00am – 8:00am: STARS Breakfast (by invitation only)
    • Location: Asia 1 (Level 3)
  • 8:00am – 5:00pm: SEPC Committee Meetings (SEPC Committee Members only)
    • Location: Europe 1 & 2 (Level 3)
  • 8:00am – 8:00pm: LINKS (by invitation only)
  • 8:30am – 9:45am: Educational Session I - Prepare for the Future: Building the Next Generation of Leaders
    • Location: Southern Hemisphere (Level 5)
    • Refreshments will be served in the Southern Foyer (Level 5)
  • 10:15am – 11:45am: Educational Session II - Power of Produce 2022
    • Location: Southern Hemisphere (Level 5)
  • 12:00pm – 2:00pm: SEPC Board of Governors' Meeting (SEPC Board of Governors only)
    • Location: Europe 3 (Level 3)
  • 12:30pm – 2:30pm: Southern Roots Luncheon (women in produce only, separate ticket required)
    • Location: Swan Ballroom 5-10
  • 3:00pm – 5:00pm: STARS Cocktails & Careers (reservation required)
    • Location: Asia 1 & 2 (Level 3)
  • 5:00pm – 6:00pm: Healthy Family Project Reception
  • 6:00pm – 7:00pm: Retail & Foodservice Reception (by invitation only)
    • Location: Northern & Southern Hemisphere (Level 5)
  • 7:00pm – 11:30pm: Opening Gala (separate ticket required)
    • Location: Northern & Southern Hemisphere (Level 5)

Saturday, March 5

  • 6:00am – 11:00am: Exhibitor Booth Setup
    • Location: Atlantic & Pacific Hall, Atlantic Hall A (Level 1)
  • 8:00am – 4:00pm: Registration Check In
    • Location: Convention Foyers 1-2 (Level 3)
  • 8:00pm – 12:00pm: SEPC Committee Meetings (SEPC Committee Members only)
    • Location: Europe 1 & 2 (Level 3)
  • 10:00am – 12:15pm: Keynote Luncheon (separate ticket required)
    • Location: Northern & Southern Hemisphere (Level 5)
  • 12:30pm – 6:00pm: Exposition
    • Location: Atlantic & Pacific Hall, Atlantic Hall A (Level 1)
    • Bright Ideas Fresh Arrivals: Atlantic Hall A
    • Innovation Stations: Atlantic Hall A
    • Refreshments: Atlantic Hall 
    • Relaxation Station: Bay Room
  • 6:00pm – 10:00pm: Closing Reception (separate ticket required)
    • Location: Dolphin Grotto & Beach Area

Sunday, March 6

  • 7:00am – 8:30am: SEPC Prayer Breakfast
    • Location: Asia 5 (Level 3)
    • We invite SEPC members and family to join us in worship and fellowship prior to your departure. Coffee and pastries will be served.

Keynote Speaker

Tim Tebow

Tim Tebow is a two-time national champion, first-round NFL draft pick and Heisman Trophy winner. In addition, he serves as a college football analyst for ESPN. Prior to joining ESPN Tebow played three years in the NFL for the Denver Broncos and the New York Jets and went on to play professional baseball as a member of the New York Mets organization for 5 years before retiring in February 2021.

Tebow is the author of four (4) New York Times Best Selling books; Through My Eyes, which was named the #1 sports and religion book of 2011, Shaken:Discovering your True Identity in the Midst of Life’s Storms” which released in 2016 and won the 2017 Evangelical Christian Publishers Association Book of the Year, and This Is The Day, in September of 2018. His fourth New York Times best seller and his first children’s book Bronco and Friends: A Party to Remember, released in January 2021.

Tim Tebow grew up the son of missionaries and has returned to the Philippines several times throughout his life to spread God’s word and do the Lord’s work by serving the needy.

The Tim Tebow Foundation was established in 2010 with the goal to bring Faith, Hope, and Love to those needing a brighter day in their darkest hour of need. The foundation fulfills this mission every day by making dreams come true for children with life-threatening illnesses, building Timmy’s Playrooms in children’s hospitals, providing life-changing surgeries to children of the Philippines through the Tebow CURE Hospital, sponsoring Night to Shine, a nationwide prom and worldwide movement for people with special needs, providing care for orphans in six countries and adoption aid grants for families who choose to adopt an international child with special needs.

Tim is married to Demi-Leigh Tebow (née Nel-Peters) who is a South African model and former beauty queen who was crowned Miss Universe 2017. She was crowned Miss South Africa 2017, and is the second Miss Universe winner from South Africa.

Southern Roots Speaker

Heather Chauvin

Heather Chauvin is a leadership coach who helps ambitious, overwhelmed women conquer their fears and become leaders at work and home.

Drawing from her professional experience as a social worker and her life experience raising three boys, Heather created a signature approach to help her clients create and enjoy sustainability, profitability and ease in business and life.

She is the host of the Mom Is In Control Podcast where she reveals her most vulnerable truths about womanhood, marriage, parenting, living through stage 4 cancer and running a successful business without burning out. She released her first book, Dying To Be A Good Mother in 2021.

When Heather isn’t busy driving her boys to hockey practice, you can find her curled up on the couch next to her husband, planning their next family adventure.

SEPC University Educational Session Speakers


Power of Produce 2022

Rick Stein

Rick Stein joined FMI in 2014, and is responsible for developing a portfolio of services and activities to assist members in formulating and executing their fresh food strategies.  These categories include everything from – dairy, frozen, meat, poultry, seafood, and produce to service departments – deli, bakery and fresh prepared meals and related solutions for take-out or in-store dining.

Prior to joining FMI, Rick spent 30 + years in a wide range of retail grocery merchandising and marketing responsibilities.   Most recently Stein was the Vice President of retail Merchandising/Marketing execution for Safeway Stores, Inc.  Previously he held both divisional and corporate responsibilities in his tenure at Safeway in retail/store operations, category management, sales, sourcing, strategy, and marketing/merchandising. He has experience in virtually every facet of the retail food business and helped lead Safeway to achieve operational excellence and increased market share and revenues.

Stein graduated from the University of Maryland with a Bachelor of Arts in Behavioral and Social Sciences.  He has earned continuing educations credits in marketing, merchandising and management, most recently with the Disney Leadership Institute. Rick serves on numerous nonprofit boards such as the Children’s Cancer Foundation and Easter Seals of DC/VA/MD.

Anne-Marie Roerink

Anne-Marie Roerink is the President of 210 Analytics, LLC. Working closely with retailers, wholesalers, grower/shippers and trade associations, Anne-Marie has developed an excellent perspective on the ever-changing wants and needs of the produce consumer in a one-size-fits-no-one world. She understands the challenges and opportunities in the food and produce business today as well as the drivers of success tomorrow. Prior to founding 210 Analytics, Anne-Marie was the Head of Research for the FMI. She designs and authors the annual Power of Produce study and monthly performance reports, along with similar studies in meat, deli, frozen, bakery and other categories.

Jerry Callahan

Jerry Callahan is a 40-year veteran in the Produce and Floral Industry. His current responsibilities at Albertsons Companies include sales and profits for 14 operating divisions (2250+ stores), creating and communicating national strategic initiatives, and coaching a passionate team of industry leaders.

Jerry is a graduate of the University of Phoenix where he studied Business Management. He is also a graduate and instructor of Del Carnegie. Jerry is a member of the United Fresh Board of Directors, as well.

Outside of work, Jerry enjoys spending quality time with his family, including his best friend and wife of 39 years, Betty, his son, Ryan, and wife, Ann Marie, his son, Tyler, his granddaughter, Rue, and his grandson, Kam. Jerry loves the outdoors where he enjoys mountain biking and hiking. He also enjoys restoring classic cars.

Robby Cruz

Robby has over 28 years of retail experience. He has extensive experience in the industry and is passionate about continuing to drive innovation at Target, where Produce continues to play an integral role in the growth of Food and Beverage and Target’s suite of easy, convenient same-day services.

Jim Hancock

Jim Hancock is a 26-year Sam’s Club associate. During his career, Jim has held various leadership positions in merchandising, operations, planning, and replenishment. Jim has been responsible for the Sam’s Club produce and floral buying team since 2014. Jim has a BSBA and MBA. He currently lives in Bentonville, AR with his wife, Bridget, and their 14-year-old twins, Carson and Kelsey. 

Prepare for the Future: Building the Next Generation of Leaders

Kim Lear

Kim Lear is a writer and researcher who explores how emerging trends impact the future of our workforce and marketplace. As the founder and content director of Inlay Insights, Kim is at the forefront of cutting edge research to uncover cultural shifts that revolutionize how organizations engage employees and consumers. She is known for her ability to use a mix of data, storytelling, humor, and actionable takeaways to discuss the trends that most impact the bottom line of organizations. Previously, Kim was the content director at a research firm dedicated to generational and Millennials trends. Her undergrad research is around Baby Boomers and longevity. Her post-grad work is around Millennials and social media networks.

Kim has keynoted for some of the most renowned companies in the world. She has received rave reviews from clients such as American Express, Cisco Systems, Deloitte, Disney, General Mills, Linked In, Mastercard, PricewaterhouseCoopers, Wells Fargo, and more. In addition to speaking, Kim has written whitepapers on the topics of generational wealth transfer in the finance sector, retirement trends in the hospitality industry, Gen Z’s impact on higher education, and the generational implications of Covid-19.

A researcher to the very core, Kim employs eye-opening statistics to accentuate her points and mixes them with stories and case studies to make her message come alive. She is a sought-after expert and has been featured on NPR as well as national publications such as The Wall Street Journal, The Huffington Post, USA Today, TIME Magazine and more. She was the head of research on a new book published by Harper Collins about Gen Z, the teenage demographic. Kim is currently in her ninth year of a longitudinal study on leadership.

She is an advisor to The Tuesday Company, a political tech startup focused on the Millennial and Gen Z vote and she is a volunteer for The 78 Cents Project where she helps young women develop strong presentation skills.

Kim has spent the last twelve months conducting more than 200 one-on-one interviews with people across the generational spectrum to uncover how Covid-19 is reshaping the world.

When not delving into the minutia of human behavior, you can find Kim spending time with her husband and daughters in Minneapolis.

Please choose your registration type based on the following criteria:

Exhibitor: $2,995 (2022 Booth Space Sold Out!) 

Exhibitors may have a total of 8 people in the booth. 4 booth associate registrations are included with booth fees; the 4 additional Booth Associate passes may be purchased for $850 each.

Group: $3,795

Includes up to 4 registrations. This route is for growers, shippers, packers, processors, etc.

Individual: $1,125

Only registration for one person. This route is for growers, shippers, packers, processors, etc.

Retail*: Complimentary

This pass is valid for full-service retail chains that sells food to consumers. Must have at least 10 stores or more. (Buyers with less locations are open to inclusion at the discretion of the council.)

Air travel (or travel mileage up to $400 reimbursement) and lodging is provided by SEPC upon request. Air and hotel request forms must be submitted through the registration process before January 28, 2022.

Foodservice*: Complimentary

This pass is valid for broadline or chain foodservice industry members.

  • Broadline Foodservice: A company that provides food and non-food products to restaurants, cafeterias, industrial caterers and hotels.
  • Chain Foodservice: Includes restaurants, hotels, industrial caterers, cafeterias, and meal box subscriptions companies.

Air travel (or travel mileage up to $400 reimbursement) and lodging is provided by SEPC upon request. Air and hotel request forms must be submitted through the registration process before January 28, 2022.

Wholesale*: Complimentary (exclusions apply)

This pass is valid for full-service distributors that provide comprehensive services to retail and foodservice operators. (Does not include buying offices, terminal markets, commission merchants, buying brokers, etc.).

Only two (2) members per company. Any additional registrations must register as Individual or Group.

Press*: Complimentary (trade out agreement required)

Press and media attendees must contact Anna Burch ( to negotiate trade out agreements.

Industry Trade Association*: Complimentary (trade out agreement required)

Employees from other industry trade associations (such as PMA, OPN, United Fresh, etc.) must contact David Sherrod ( to negotiate trade out agreements.

VIP*: Complimentary

Registration reserved for Lifetime Achievements Award winners, Lifetime Members, speakers, and other approved attendees.

Air travel (or travel mileage up to $400 reimbursement) and lodging is provided by SEPC upon request. Air and hotel request forms must be submitted through the registration process.

*Registration requires approval. Must meet the corresponding criteria listed above to be approved. We reserve the right to provide acceptance or refusal of applicants within the guidelines of the criteria noted above as well as due to budget restrictions and hotel availability. A questionnaire may be required to be completed if further information about the company is needed.

Please note, this is an SEPC members-only event. If you are not currently a member in good standing, please sign up for membership now!


Note: Links to the hotel will be provided via email after registration is completed. Retail and Foodservice attendees must request hotel & air during the registration process.

Hotel Information

Walt Disney World Swan & Dolphin Resort
1500 Epcot Resorts Boulevard
Lake Buena Vista, FL 32830 USA


Attendee Room Rate - $249



Leave the every day behind and enter a world of wonder and enchantment at the Walt Disney World® Resort.  Located in the heart of the most magical place on earth, the Walt Disney World Swan and Dolphin Resort provides a truly extraordinary backdrop for your Orlando vacation or meeting.  Beautiful tropical landscaping, tranquil waterways and classic art and architecture work together to create a stunning landmark in the midst of one of the most spectacular places on earth.

Inside this magnificent Disney Resort, an environment of elegance and sophistication awaits. From their spectacular lobbies and their unique restaurants to the exotic Mandara Spa and their incredibly comfortable guest rooms, they offer the ultimate escape just moments away from the thrill and excitement of the Walt Disney World® Resort.

Their stylish lobbies provide guests with a warm and inviting welcome and a distinct sense of arrival. Swan and Dolphin guest rooms include custom draperies, upgraded technology and, of course, all rooms feature the incredibly comfortable Heavenly Bed®.



Situated on 87 acres of beautiful lake front property, the Walt Disney World Swan and Dolphin Resort is the ideal Disney location for your Orlando vacation or meeting headquarters, centrally located in the Walt Disney World® Resort.



As their guest, you’re entitled to many special Disney benefits to help you make the most of your time, such as complimentary scheduled transportation to the Disney theme parks and attractions, on-site Disney ticket and information desks, the Extra Magic Hours benefit in the theme parks, on-site character dining, and advance tee times on championship Disney golf courses.  Spend fun-filled, action-packed days in the theme parks or water parks neighboring their Disney resort.  Enjoy award-winning dining experiences, abundant shopping, amazing entertainment and invigorating recreational activities at the Walt Disney World® Resort.

Click here to purchase exclusively priced Disney Park Tickets! 



Booth #

Company Name

323 AC Foods - Columbine Vineyards/Suntreat
816 ADS Management
506 Alderman Farms Sales Corp.
421 Alpine Fresh, Inc.
521 Alsum Farms & Produce, Inc.
705 Always Fresh Farms
409 AMCO Produce, Inc.
520 Anthony Vineyards, Inc.
209 Arctic® Apples
910 Avocados From Mexico
414 Awe Sum Organics
507 Ayco Farms
943 B&W Quality Growers
615 Bailey Farms, Inc.
719 Baker Farms
202 Bard Valley Natural Delights
310 Bay Baby Produce, Inc.
822 Beachside Produce, LLC
208 BelleHarvest
944 Bland Farms
317 Bobalu, LLC
1134 Bolthouse Farms
216 Booth Ranches, LLC
707 Braga Fresh | Josie's Organics
502 BrightFarms
525 Browning & Sons, Inc.
319 Burch Farms
709 C&B Farms, Inc.
222 Calavo Growers, Inc.
515 California Giant Berry Farms
214 California Table Grape Commission
605 Capespan North America
1001 CarbAmericas, Inc.
610 Carolina Blueberry Group, LLC
702 Castle Rock Vineyards
616 Cayuga Produce/Turek Farms
614 Central American Produce/CAPCO Farms
1144 Chelan Fresh
408 Chestnut Hill Farms
500 Chilean Fresh Fruit Association
724 Chiquita Brands
1116 Church Brothers Farms
808 Cibo Vita, Inc.
201 Classic Harvest
717 Classic Salads, LLC
316 Clear Springs Packing, LLC
611 CMI Orchards
1003 Coast Tropical
1005 Coastline Family Farms
425 Concord Foods, LLC
810 Continental Fresh, LLC
115 Coosaw Ag, LLC
123 Coosemans Worldwide, Inc.
1007 Cottle Strawberry Nursery, Inc.
112 Crunch Pak, LLC
706 Crystal Valley Foods
711 D.J. Forry Company
700 Dandrea Produce
508 DAUMAR Corporation
101 Dave's Specialty Imports, Inc.
417 Del Fresco Produce Ltd.
701 Del Monte Foods
1110 Del Monte Fresh Produce N.A., Inc.
1000 Desbry (by WP Produce)
503 DLF International
818 DLJ Produce
1013 Dole Food Company
1011 Domex Superfresh Growers
917 Duda Farm Fresh Foods
1015 Eagle Eye Produce
416 EarthFresh
118 East Coast Fresh
107 Ecoripe Tropicals, Inc.
714 Family Tree Farms
221 Farm Fresh Direct of America
121 Farm-Wey Produce, Inc.
617 FirstFruits Farms
935 Flavor 1st Growers & Packers, LLC
942 Florida Classic Growers, Inc.
1017 Florida Department of Agriculture and Consumer Services
504 Florida Specialties, LLC
422 Four Seasons Produce, Inc.
704 Fowler Farms
304 Fowler Packing Company
224 Fresh Gourmet Company
303 Fresh Innovations California, LLC
620 Fresh Innovations LLC / Yo Quiero! Brands
937 Fresh Solutions Network, LLC
305 Fresh Start Produce Sales, Inc.
415 Freshcourt
424 FreshLine Produce, LLC
703 Freshway Produce, Inc.
204 Freska Produce
411 Frey Farms
622 Frieda's Specialty Produce
314 Fyffes North America
1019 G&R Farms
104 Generation Farms
1148 Genuine Georgia
1133 Georgia Grown
1043 Giorgio Fresh Company
407 Giro Pack, Inc.
1033 Giumarra Companies
1039 Good Foods Group
522 Gourmet Garden
723 Gourmet Trading Company
601 Graystone Limited, LLC dba Bluewater Farms
1112 Grimmway Farms / Cal-Organic Farms
308 Grow Farms
218 Grower Network, LLC
608 Hampton Farms
621 Harvest Sensations, LLC
1147 Healthy Family Project
300 Hendrix Produce
301 Hess Brothers Fruit Company
1132 Highline Mushrooms
423 Hillcrest Produce Company
800 Honeybear Brands
1035 Hugh H. Branch, Inc.
110 I Love Produce, LLC
949 Idaho Potato Commission
1145 IFCO Systems
1114 IMG Citrus
215 Intergrow Greenhouses
1045 International Paper
606 Ippolito International
1037 J&C Tropicals
1049 J&J Family of Farms
206 Jac. Vandenberg, Inc.
207 Jackson Farming Company
306 Jade Produce
907 Jim Rash, Inc.
309 Keenan Farms, Inc.
806 Keystone Fruit Marketing
625 King Fresh Produce, LLC
820 Kingdom Fresh Farms
603 Kings River Packing
912 L&M Companies
911 Lakeside Produce
516 LEASA Industries Co., Inc.
721 Leger and Son, Inc.
1136 LG Herndon Jr. Farms, Inc.
1048 Limoneira Company
124 Lipman Family Farms
211 Litehouse, Inc.
505 LUV by Fresh Directions Intl.
814 Mack Farms
322 Makoto Dressing, Inc.
718 MamaMia Farms
1046 Mariani Nut Company
103 Marie's
946 Mastronardi Produce / SUNSET®
804 Matthews Ridgeview Farms
321 Maurice A. Aurbach, Inc.
318 Melon 1
511 Minkus Family Farms, Inc.
1100 Misionero
945 Mission Produce, Inc.
1104 Monterey Mushrooms, Inc.
518 Moonlight Companies
517 Mountain View Fruit Sales
419 Mouzin Brothers Farms
903 Mucci Farms
217 Nash Produce
619 Nasoya Foods
1044 National Mango Board
1149 National Watermelon Promotion Board
914 Nature Fresh Farms
420 Nature's Eats
919 NatureSweet Tomatoes
1012 Naturipe Farms
916 Nickey Gregory Company
1038 North Bay Produce, Inc.
1111 North Carolina Department of Agriculture
934 Onions 52
223 Oppy
1146 organicgirl
1036 Pacific International Marketing, Inc.
219 Pacific Trellis Fruit/Dulcinea
311 Pandol Bros.
607 Panera Salad Dressings
200 Parker Farms
1137 Pear Bureau Northwest/USA Pears
1034 PennRose Farms, LLC
210 Peri & Sons Farms
401 Pero Family Farms
1106 Pete's (Hollandia Produce)
824 Pexco Produce Sales
602 Phillips Mushroom Farms
109 Pioneer Growers Cooperative, Inc.
100 Port Tampa Bay
618 Potandon Produce/Green Giant Fresh
1139 Pratt Industries
604 Pretty Lady Vineyards
406 Prime Time International
205 Procacci Brothers/Santa Sweets, Inc.
509 Pro-Health, LLC
931 Pure Flavor
600 PureFresh Sales, Inc.
404 Rainier Fruit
932 Red Sun Farms
220 Renaissance Food Group
725 Rice Fruit Company
933 Richter and Company, Inc.
524 Riveridge Produce Marketing
905 Robinson Fresh
938 RPE, Inc.
715 Sage Fruit Company
708 Sambazon, Inc.
948 Sbrocco International, Inc.
1115 SC Peach Council
1047 Schmieding Produce
609 Scotlynn Sweet Pac Growers
410 Scott Farms, Inc.
400 Seald Sweet/Greenyard USA
918 Shuman Farms
120 SiCar Farms
501 Smith's Farm Sales
125 SMP Marketing
1102 SMP Southeast 
514 SOL Group Marketing
720 Soli Organic
1117 South Carolina Department of Agriculture
1142 Southern Specialties
930 Southern Valley Fruit and Vegetable, Inc.
519 Spice World, LLC
913 Starr Ranch Growers
1138 State Garden / Olivia's Organics
624 Stella Farms
1032 Sun Pacific
203 SunFed
111 Sunkist Growers
325 Sunny Valley International
939 Sunripe Certified Brands
1030 Sunview Marketing International
1014 Superior Sales, Inc.
623 T. Marzetti
1016 Tanimura & Antle, Inc.
716 Taylor Farms
802 The Chuck Olsen Co.
122 The Little Potato Company
1018 Titan Farms
418 TKM Bengard Farms
722 To-Jo Mushrooms, Inc.
1130 Tom Lange Family of Companies
523 Tomato Thyme Corp.
405 Trinity Fruit Company, Inc.
403 Vega Produce
307 Vegpro International, Inc.
1042 Vertical Roots
1010 Vick Family Farms
1135 Vidalia Onion Committee
901 Vidalia Sweet Produce, LLC
1006 Village Farms Fresh
1113 Virginia Department of Agriculture & Consumer Services
915 Vision Import Group
710 Wada Farms
324 Washington Fruit Growers
105 Well•Pict Berries
510 West Pak Avocado
936 Westfalia Fruit US
119 Westmoreland Sales - Topline Farms
402 Wholly Guacamole
225 Wiers Farm
302 Wilcox Fresh
315 Williamson Produce, Inc.
114 Wish Farms
1004 Wonderful Citrus
1002 Wonderful Sales, LLC
117 Woodbridge Sales & Marketing
102 World Variety
1031 WP Rawl
1143 Yerecic Label
947 Yes! Apples
320 Zespri Kiwifruit

Exhibitor Information


Exhibit Hall Information:

  • Exhibit Halls: Atlantic and Pacific Halls
  • Backwall Drape: Red/White/Blue/White/Red
  • Siderail Drape: Red
  • Exhibit Hall Carpet Color: Hall is carpeted - multicolor


Booth Size: 10' x 10'


  • 8' Pipe and Drape
  • 3' Pipe and Drape
  • (1) 6' x 30" Skirted Table
  • (2) Plastic Side Chairs
  • (1) Wastebasket
  • (1) ID Sign

Exhibitor Move-In:

  • Thursday, March 3, 2022 – 1:00pm – 6:00pm
  • Friday, March 4, 2022 – 7:00am – 5:00pm
  • Saturday, March 5, 2022 – 6:00am – 11:00am

Exhibition Hours:

  • Saturday, March 5, 2022 – 12:30pm – 6:00pm

Exhibitor Move-Out:

  • Saturday, March 5, 2022 – 6:00pm – 8:00pm

**Exhibitors MUST NOT begin to break down booths until 6:00 pm on Saturday!**

Sampling Guidelines:

  • Samples will be allowed as they have in the past (max 3oz portions) but with the recommended additional safety of prepackaged/covered containers.
  • Wearing personal protective equipment during prep and distribution is also highly recommended.

Exhibitor Toolkit

Through our valued partnership with AGS Expo Services, the exhibitor toolkit information is now available!


Booth Decorating Contest

Have a booth idea that packs a punch? Decorate your booth with superhero flair on Saturday at the expo for our booth decorating contest! Three of the best decorated booths will receive a prize of one of the following AMEX gift cards:

  • 1st place: $1,000
  • 2nd place: $500
  • 3rd place: $250

Booth judges will look for the following to determine the winners:

  • Best representation of The Marvel of Produce (Superhero Theme – Marvel, DC comics, etc.)
  • Best representation of The Next Generation of Produce/Industry Superheroes Theme


Lead Retrieval

LeadCapture for Southern Exposure 2022

To enhance your exhibitor experience at this year's conference, we have partnered with Cvent to provide lead retrieval services through their LeadCapture product. This easy-to-use tool will allow your team to quickly capture standard contact and custom qualifying information from all attendees at the event. Download the LeadCapture Order Form soon!

The SEPC is excited to feature your new products within our Bright Ideas Fresh Arrivals showcase!

How to Submit Your Showcase Application

  • As you register for Southern Exposure, select Bright Ideas Fresh Arrivals as one of your sessions.
  • Once you register, you’ll receive an application link via email for your showcase.
  • Review the options below and submit your application by Friday, January 7, 2022. Cases are reserved on a first-come, first-served basis and space is limited.
  • You must include one (1) high-resolution image of your product as well as a detailed description (50 words or less).

Showcase Information

Price: $400*

  • Please note: All shelves include lighting and cases will be locked.

Case Dimensions: 37” W x 13” H x 25.5" D

Space is limited to one (1) case per member company (unless approved by the SEPC)

Eligibility Requirements

  • Your company must be a member of the Southeast Produce Council and in good standing
  • Your new products must have been submitted to market since March of 2021 or will be launched before July 2022.

*An invoice will be sent upon registering as well as an application link. However, if your showcase is not approved, we will issue a refund.

Here is an example of our Bright Ideas Fresh Arrivals showcase updated with this year’s theme: The Marvel of Produce!

Our Innovation Stations are also back by popular demand in which one (1) of your team members may highlight a new product, product line, or service during our Southern Exposure Expo. 

How to Submit Your Innovation Station Application

  • As you register for Southern Exposure, select Innovation Station as one of your sessions.
  • Once you register, you’ll be sent an application link via email for your Innovation Station.
  • Review the information below and submit your application by Friday, January 7, 2022. Stations are sold on a first-come, first-served basis and space is limited. Priority will be given to waitlisted companies who meet the criteria as well as companies who are interested in joining the SEPC.
  • You must include your logo, one (1) high-resolution image of your product (or product family), as well as a detailed description (50 words or less).
  • Companies will be notified Friday, January 14th, if the submission has been approved.

Price: $1499 (does not include individual/group registration fees)*

Eligibility Requirements

  • Company must be a member in good standing of Southeast Produce Council.
  • Company is not currently exhibiting at Southern Exposure (unless prior SEPC approval).
  • New product, product line, or family of items must not exceed 4 individual SKUs.
  • New product must have been presented to market since September of 2021 or will be launched before July of 2022. (Verification required)
  • Innovation Station Guidelines:
    • Space is limited to one (1) Innovation Station per member company.
    • One company member allowed in station at a time. (Individual registration required. Additional associates would also need to purchase individual registrations or register as part of a group registration.)
    • No additional signage, banners, display racks, etc. will be allowed!
    • Sampling is permitted per convention center policies (see exhibitor kit).
    • One (1) stool will be provided at each station.
    • Storage space is available within the desk area of the station.

*An invoice will be sent via email upon registering as well as an application link. However, if your Innovation Station is not approved, we will issue a refund.

Here is an example of our Innovation Stations updated with this year’s theme: The Marvel of Produce!

SEPC Links

Short for “Learning, Interacting and Networking with Key players in the Supply chain,” LINKS is an educational leadership program where exceptional Southeastern growers and shippers can connect with Retail/Foodservice providers in the region in a non-competitive environment. By enhancing each side’s understanding of the retail supply chain, we can facilitate our mutual goals to better service consumers and drive Southeastern produce consumption. The SEPC will provide a meeting space at both Southern Exposure and Southern Innovations to participating Retail/Foodservice members who facilitate the program with invited Growers and Shippers.


LINKS Reservation Options for SEPC Retail/Foodservice members*

  • LINKS Meeting Description Options

    • LINKS Meeting(s) with Grower/Shipper Companies
    • Internal Company Meeting
  • A La Carte Menu

    • A/V options
      • Projector/Screen
      • PA System
    • Food & Beverage Service (at reserving company's expense) 


*LINKS Meeting Reservations must be submitted/approved through SEPC. If you would like to request a LINKS meeting within the SEPC Virtual Garden, outside of Southern Exposure or Southern Innovations, contact Anna Burch (

Right click on the image you wish to save.

Conference Logo





Email Signature

Conference Directory Ad Specifications


Best Themed Directory Ad Contest

Have a SUPER ad idea? Submit for our directory ad contest! The best ad will receive a prize of a $200 AMEX gift card.*

Ad judges will look for the following to determine the winners:

  • Best representation of The Marvel of Produce (Superhero Theme – Marvel, DC comics, etc.)
  • Best representation of The Next Generation of Produce/Industry Superheroes Theme

*Ads must be submitted through the JotForm link that was provided via email from Sarah Sherrod (  

Health & Safety Information

The past several months have been challenging for all of us.  We are all trying to navigate through these unparalleled circumstances and adapt to doing business during the uncertainty of the COVID-19 pandemic. One thing is for certain: this world-health crisis has reconfirmed how important personal connections and exchanging ideas are for propelling this industry forward. We believe in the power of gathering together to share, inspire, and invigorate our community, and we are committed to being that resource in 2022 and beyond.

The SEPC's top priority is the health and safety of our attendees, exhibitors, and staff. As we continue to prepare for Southern Exposure, taking place at the Swan & Dolphin Resort in Orlando, FL, we want to assure you that we are following all guidelines set forth by the CDC, WHO, as well as state and local officials.

Here are the safety guidelines which will be implemented in March:

  • Enhanced cleaning protocol: which include reinforced cleaning systems and the increased frequency of cleaning and sanitizing in all public areas.
  • Social distancing protocol: installed health and hygiene reminders throughout the property, in addition to other protocols, to aid in reducing crowding.
  • Provided PPE: the SEPC will be providing personal protective equipment onsite (Masks, face shields, sanitization supplies, etc.). While onsite, everyone is required to wear a mask in public areas indoors, except when actively eating or drinking. Face coverings are at your discretion in outdoor areas.
  • Sanitization stations: will be placed at key guest and employee entrances and contact areas such as reception areas, entrances, stairs, elevator, and escalator landings in public spaces.
  • Vaccinations: the SEPC encourages our members to be vaccinated, however, proof of vaccination is not required.

We encourage you to review the Walt Disney World Swan, Dolphin, and Swan Reserve Resort Health & Safety Updates including their current Mask Policy.

We are also proud of our partnership with AGS Expo Services as they are actively preparing for the return of their show management, exhibitor, and attendee partners with a new detailed plan around clean and safe event spaces.

To review the AGS Expo Services' Getting Back to Events Plan, please visit

As with most factors during this crisis, this is a fluid situation, and we will provide further updates as they become available from the CDC, WHO, state and local officials. The SEPC would like to thank all those working diligently to help us relaunch the exhibitions business and making our world safe again overall.

As the premier resource for the produce industry, we look forward to bringing together our community and commerce.

Frequently Asked Questions

Where can I view the Attendee List?

  • You can access the attendee list by logging in to your registration and selecting “Attendees List” within the menu dropdown. It is our Board’s policy that we do not provide contact information with this list.

Is there exhibitor space available at Southern Exposure?

  • Southern Exposure is our most popular show held in late-Feb, early-March each year in Florida and because of this we have an extensive waitlist to exhibit. Booth spaces are first right of refusal, so previous years exhibitors have a choice on whether they want to return the next year. We do have about 80 companies on the waitlist to exhibit at this show. The waitlist is based on a lottery. If booth space becomes available, we’ll hold a “lottery drawing” in September to fill the space. You can increase your chances in the lottery by participating. We give extra chances to those who attend our shows, participate on committees, and even more for sponsoring. You must first sign up for a corporate membership before being placed on the waitlist. You can view all membership options and benefits here, including an informative digital membership packet that has lots of info about SEPC and what we have to offer.

Is there exhibitor space available at Southern Innovations?

  • Southern Innovations is our fall show that has an innovations focus. To be held at Savannah Convention Center in September 2021, this show will possibly be opening up more exhibit space as the attraction grows. With exhibitor and attendee numbers growing over the years, this show would be a good foot in the door to SEPC (and could help with your chances at getting a booth at Southern Exposure). Again, you must be a corporate member to exhibit. Registration will open in March.

What are the deadlines for this conference?

  • Exhibitor Deadlines
    • September 15, 2021: Final date to receive booth refund 
  • General Attendee Deadlines
    • January 28, 2022: Final date to reserve hotel within SEPC room block
  • Retail/Foodservice Attendee Deadlines
    • January 28, 2022: Final date to request complimentary hotel and airfare through SEPC
  • Registration Deadlines
    • February 4, 2022: Final date to receive refund for conference and session registration (does not include booth registration fees)

How do I modify my registration to add/edit sessions, substitute attendees with another registrant, add/edit group members, or add guests?

      How to modify registration to add/edit sessions on agenda:

  1. From the registration website, select "Already Registered?"
  2. Enter the email address and confirmation number of the person who needs modifications.
  3. Select the "Modify Registration" button at the bottom of the page.
  4. Click "Next" until on the "Sessions" page.
  5. Make appropriate modifications.
  6. Be sure to select "Next" and "Finish" at the end to ensure changes are saved.

      How to substitute attendees with another registrant:

  1. From the registration website, select "Already Registered?"
  2. Enter the email address and confirmation number of the person who needs modifications.
  3. Select the "Transfer Registration" button at the bottom of the page.
  4. Follow the prompts to input the new registrant's information.

      How to add/edit group members:

  1. From the registration website, select "Already Registered?".
  2. Enter the email address and confirmation number of the primary registrant.
  3. Select the "Add Group Member" button at the bottom of the page.
  4. Follow the prompts until the end to finish adding the group member and ensure their registration is saved.

      How to add guests:

  1. From the registration website, select "Already Registered?"
  2. Enter the email address and confirmation number of the person who needs modifications.
  3. Select the "Modify Registration" button at the bottom of the page.
  4. Click "Next" until on the "Add Spouse" page.
  5. Follow the prompts to input the spouse's information.
  6. Be sure to select "Next" and "Finish" at the end to ensure changes are saved.

What are sponsor credits and how do I use them?

  • As a Gold, Silver, or Bronze Level Sponsor, your company receives a certain amount of credit that can be used towards golf, ticketed events, and booth associate fees at Southern Exposure and additional associate fees and Saturday activities at Southern Innovations. This is provided as part of our sponsorship benefits.
  1. You must still register for those agenda items during the registration process.
  2. Select “Use Sponsor Credit” on the payment page.
  3. We’ll manually deduct your credits and send an invoice if a balance is due.