The Southeast Produce Council invites you to our flagship tradeshow and conference, where you’ll see the best products and services the produce industry has to offer from hundreds of exhibitors. Thousands of attendees include foodservice and retail buyers, agricultural leaders, product innovators, and peers who are ready to share ideas and friendship. And there’s never a dull moment with a wealth of educational sessions, keynote speakers, and entertainment!


Thursday, March 2, 2023 – Saturday, March 4, 2023


Swan & Dolphin Resort
1500 Epcot Resorts Blvd.
Lake Buena Vista, FL 32830



(Select “Already Registered” below to modify your registration – add booth associates, group members, guests, sessions, etc. – and to view attendee list) 

Wednesday, March 1, 2023

  • 1:00pm – 4:30pm: SEPC Board of Directors' Meeting (SEPC Board Members only)
    • Location: Asia 2
  • 6:30pm – 9:30pm: VIP Dinner (by invitation only)
    • Location: Swan Reserve Vue Ballroom (15th floor)

Thursday, March 2

  • 8:00am – 5:00pm: LINKS (by invitation only)
  • 6:15am – 2:00pm: Tom Page Golf Classic (session purchase required)
    • Location: Disney's Magnolia & Palm
    • Schedule:
      • 6:15am - Golf Shuttle departure from Dolphin Covered Convention Entrance (by Europe 1-3)
      • 6:45am-7:45am - Tom Page Golf Classic Breakfast
      • 8:00am-1:00pm - Tom Page Golf Classic
      • 1:00pm-2:00pm - Tom Page Golf Classic Awards Luncheon
  • 1:00pm – 5:00pm: SEPC Committee Meetings (SEPC Committee Members only)
    • Location: Europe 1 & 2 (Level 3)
  • 1:00pm – 6:00pm: Registration Check In
    • Location: Convention Foyers 1-2 (Level 3)
  • 1:00pm – 6:00pm: Exhibitor Booth Setup
    • Location: Atlantic & Pacific Hall, Atlantic Hall A (Level 1)
  • 6:00pm – 9:00pm: STARS & STEP-UPP Dinner (by invitation only)

Friday, March 3

  • 7:00am – 9:00pm: Registration Check In
    • Location: Convention Foyers 1-2 (Level 3)
  • 7:00am – 5:00pm: Exhibitor Booth Setup
    • Location: Atlantic & Pacific Hall, Atlantic Hall A (Level 1)
  • 7:00am – 8:00am: STARS Breakfast (by invitation only)
    • Location: Asia 1 (Level 3)
  • 8:00am – 5:00pm: SEPC Committee Meetings (SEPC Committee Members only)
    • Location: Europe 1 & 2 (Level 3)
  • 8:00am – 5:00pm: LINKS (by invitation only)
  • 8:30am – 9:45am: Educational Session I - The Prime Directive: Food Waste & Nutrition Insecurity
    • Location: Southern Hemisphere (Level 5)
  • 10:15am – 11:45am: Educational Session II - The Power of Produce 2023
    • Location: Southern Hemisphere (Level 5)
  • 12:00pm – 2:00pm: SEPC Board of Governors' Meeting (SEPC Board of Governors only)
    • Location: Europe 4 (Level 3)
  • 12:30pm – 2:30pm: Southern Roots Luncheon (women in produce only, session purchase required)
    • Location: Swan Ballroom
  • 3:00pm – 5:00pm: STARS Cocktails & Careers (reservation required)
    • Location: Asia 1 & 2 (Level 3)
  • 5:00pm – 6:00pm: Healthy Family Project Reception (by invitation only)
  • 6:00pm – 7:00pm: Retail & Foodservice Reception (by invitation only)
    • Location: Northern and Southern Hemisphere (Level 5)
  • 7:00pm – 11:30pm: Opening Gala (session purchase required)
    • Location: Northern and Southern Hemisphere (Level 5)

Saturday, March 4

  • 6:00am – 11:00am: Exhibitor Booth Setup
    • Location: Atlantic & Pacific Hall, Atlantic Hall A (Level 1)
  • 8:00am – 4:00pm: Registration Check In
    • Location: Convention Foyers 1-2 (Level 3)
  • 9:00am – 11:15pm: Keynote Brunch (session purchase required)
    • Location: Northern and Southern Hemisphere (Level 5)
  • 11:30am – 6:00pm: Exposition
    • Location: Atlantic & Pacific Hall, Atlantic Hall A (Level 1)
    • Bright Ideas Fresh Arrivals: Atlantic Hall A 
    • Innovation Stations: Atlantic Hall A
    • Relaxation Station: Atlantic Foyer - Bay Room
    • Refreshments: Pacific Hall
  • 6:00pm - 8:00pm: Exhibitor Load-out
    • Location: Atlantic & Pacific Hall, Atlantic Hall A (Level 1)
  • 6:00pm – 10:00pm: Closing Reception (session purchase required)
    • Location: Dolphin Beach

Sunday, March 5

    • 7:00am – 8:30am: Al Finch Memorial Prayer Breakfast
      • Location: Southern Hemisphere IV & V (Level 5)

Celebrity Keynote Speaker

Kimberly Williams-Paisley

Kimberly Williams-Paisley is an actress, New York Times Best Selling author, Alzheimer’s advocate, and co-founder of non-profit, The Store, an organization in Nashville which aims to address food insecurity.

Her film credits include: Father of the Bride and its sequel as well as the recent Part 3ish mini-sequel, co-starring Steve Martin, Diane Keaton and Martin Short; Netflix’s The Christmas Chronicles and its sequel, The Christmas Chronicles 2, with Kurt Russell and Goldie Hawn; We Are Marshall, opposite Matthew McConaughey; The War At Home, opposite Kathy Bates and Martin Sheen; Alvin and The Chipmunks: The Road Chip, co-starring Jason Lee and Tony Hale; How To Eat Fried Worms, opposite Tom Cavanagh.

Television credits include: Netflix’s Heartstrings series episode entitled Jolene, opposite Dolly Parton and Julianne Hough; the long-running ABC comedy series According to Jim, of which she also directed three episodes; two seasons on ABC’s Nashville; CBS’s The Christmas Shoes, opposite Rob Lowe, CBS’s Two and a Half Men opposite Jon Cryer; ABC Family’s Lucky Seven, opposite Patrick Dempsey; ABC’s series Relativity; the NBC mini-series, The Tenth Kingdom; The Hallmark Hall of Fame movie The Christmas Train, opposite Dermot Mulroney, Joan Cusack and Danny Glover; and the series finale of David E. Kelley’s Boston Legal, arguing in the Supreme Court opposite William Shatner and James Spader.  In 2021, Williams-Paisley starred in the Sister Swap movies for the Hallmark Network, working for the first time on screen with her sister Ashley Williams.  Most recently she filmed Jesus Revolution for Lionsgate.

Theater credits include: Alfred Uhry’s Tony-award winning play, The Last Night of Ballyhoo, opposite Paul Rudd and Cynthia Nixon on Broadway; Mamet’s Speed-The-Plow in London’s West End; David Ives’ All In The Timing at the Geffen Theater in Los Angeles, Eve Ensler’s The Vagina Monologues in New York and Los Angeles.

Williams-Paisley’s memoir Where The Light Gets In: Losing My Mother Only to Find Her Again, chronicling her mother’s battle with Alzheimer’s disease (Crown imprint, Penguin Random House), came out in 2016 and hit the New York Times Bestseller list. She was awarded a Champion Award in 2016 from the Alzheimer’s Association for her advocacy work dedicated to sharing her family’s story, funding research and supporting caregivers. Her annual Dance Party to End Alz in Nashville has raised over a million dollars in its first three years.

She is a global ambassador for CARE International, traveling to Haiti and Guatemala to follow U.S. funding for programs that support women and children, and then sharing her story back home, including engaging with lawmakers on Capitol Hill to help preserve global health funding. She is a spokesperson for CARE’s She Feeds the World partnership with the PepsiCo Foundation to address food insecurity and tackle gender inequality in the agriculture sector. In 2020, she joined Charlize Theron’s Together For Her campaign in partnership with CARE, to help deploy funds and support the global fight against domestic violence during the time of the Global Covid Pandemic. 

In 2020, Williams-Paisley and her husband Brad Paisley opened their non-profit free, referral-based grocery called The Store. The Store aims to empower and dignify individuals and families seeking self-sufficiency by providing choices for their food needs. In association with Belmont University, The Store pivoted from its original model to disaster relief after its opening week last March when the tornados hit Nashville. During the pandemic, the organization has moved to curb-side pickup and added a delivery service for homebound seniors. They’ve just surpassed one million meals donated and are currently serving five times the number of people they expected in their first year.

Industry Keynote Speaker

Sonia Lo

Sonia is an experienced AgTech industry executive who brings a wealth of experience scaling indoor agriculture operations. She has served as CEO of Sensei AG, Crop One Holdings, Inc. and various leadership roles including Google, and eZoka (which she co-founded). Lo currently also serves on the Board of Directors of Griffith Foods International, Urban-Gro, and Hart Dairy. Lo earned her bachelor’s degree in political science with a minor in mathematics from Stanford University and an MBA with Distinction from Harvard Business School. She also holds professional chef and pastry degrees from London and City College.

Southern Roots Speaker

Heather "Lucky" Penney

Most widely recognized for her service on September 11, Heather “Lucky” Penney is a renowned speaker on topics ranging from personal courage; citizenship; decision-making under stress; leadership; organizational transformation; inclusivity; high performance teams; national defense issues; and aviation. Heather was part of the first wave of women who went directly into fighters from pilot training. She grew up around aviation and warbirds, learning that Congress had opened combat aviation to women while she was earning her Master of Arts at Purdue University where she stood up the first collegiate team to race in the Air Race Classic. She applied to the Air National Guard and earned her wings at ENJJPT, Euro-NATO Joint Jet Pilot Training, where she flew the T-37 and T-38. The first and only woman in the 121st Fighter Squadron, Heather deployed to Operation Iraqi Freedom for initial combat operations as a night-time SCUD Hunter in the western deserts of Iraq, also supporting Special Operations Forces. She flew the F-16 for ten years, deploying for a second combat tour, before having to make the difficult decision to leave the fighter aviation as a single mother. She continued to serve, flying the Gulfstream G-100 Astra jet for another six years in the VIP Special Airlift Mission.

For over ten years, Heather was a director of various Air Force programs for Lockheed Martin, specializing in capture management, government relations, and strategic business development. Her portfolio included the F-22, the F-16, F-35 training, and the Air Force’s Advanced Pilot Training competition to replace the T-38. She now is a Senior Resident Fellow for the Mitchell Institute for Aerospace Studies at the Air Force Association, where she researches and advises on national security and defense policy issues related to airpower and the Air Force. Her areas of research and expertise include advanced technologies; future operational concepts; the use of information in warfare; unmanned and autonomous aircraft; and force design. She has been a regular lecturer at the Air Force’s Squadron Officer School; is Director Emeritus for the Experimental Aviation Association; has been inducted as an Air Force Eagle at Air University; was the Beideman Visiting Scholar at the Oskin Leadership Institute for Weideman University; and is a member of the Order of the Griffin at Purdue University.

Heather’s passion for aviation has never faded – she flew her 1941 Taylorcraft BC-12 coast-to-coast, has owned several vintage aircraft, raced jets at the Reno Air Races, and is type-rated in multiple business jets; and she has over 3,700 hours with Commercial, CFII/MEI, and ATP ratings. She is passionate about flight, advocating for and mentoring women in aviation. She enjoys flying her 1942 WWII Army Air Forces PT-13 Stearman, 1961 aerobatic Bucker Jungmann, and 1950 Cessna 170A with her husband, two daughters, and rescue dog named Gilmore (after Roscoe’s lion). When she isn’t in the air, you can usually find her with her family, camping and hiking in a National Park.

SEPC University Educational Session Speakers

Educational Session I - The Prime Directive: Food Waste & Nutrition Insecurity


Pete Pearson

Global Initiative Lead of Food Circularity Program

World Wildlife Fund


Nathan Fenner

President & Co-Founder



Abby Prior

Chief Commercial Officer



Luis Yepiz

Chief Procurement Officer

The Farmlink Project


Educational Session II - The Power of Produce 2023


Rick Stein

Vice President of Fresh Foods



Data Guru:

Anne-Marie Roerink


210 Analytics, LLC



Jeff Cady

VP of Produce & Floral

Tops Markets

Mike Emery

Director of Produce Category Pricing & Merchandising

Hannaford Supermarkets

Rich Gonzales

VP of Global Produce Sourcing


Please choose your registration type based on the following criteria:

Exhibitor: $2,995 with a minimum of Bronze Level Sponsorship (2023 Booth Space Sold Out!) 

Exhibitors may have a total of 8 people in the booth. 4 booth associate registrations are included with booth fees; the 4 additional Booth Associate passes may be purchased for $850 each.

Group: $3,795

Includes up to 4 registrations. This route is for growers, shippers, packers, processors, etc.

Individual: $1,125

Only registration for one person. This route is for growers, shippers, packers, processors, etc.

Retail*: Complimentary

This pass is valid for full-service retail chains that sells food to consumers. Must have at least 10 stores or more. (Buyers with less locations are open to inclusion at the discretion of the council.)

Air travel (or travel mileage up to $400 reimbursement) and lodging is provided by SEPC upon request. Air and hotel request forms must be submitted through the registration process before January 27, 2023.

Foodservice*: Complimentary

This pass is valid for broadline or chain foodservice industry members.

  • Broadline Foodservice: A company that provides food and non-food products to restaurants, cafeterias, industrial caterers and hotels.
  • Chain Foodservice: Includes restaurants, hotels, industrial caterers, cafeterias, and meal box subscriptions companies.

Air travel (or travel mileage up to $400 reimbursement) and lodging is provided by SEPC upon request. Air and hotel request forms must be submitted through the registration process before January 27, 2023.

Wholesale*: Complimentary (exclusions apply)

This pass is valid for full-service distributors that provide comprehensive services to retail and foodservice operators. (Does not include buying offices, terminal markets, commission merchants, buying brokers, etc.).

Only two (2) members per company. Any additional registrations will be charged the general attendee fee.

Press*: Complimentary (trade out agreement required)

Press and media attendees must contact Anna Burch ( to negotiate trade out agreements.

Charitable Organizations*: Complimentary (trade out agreement required)

Employees from charitable organizations, food banks, etc. will be extended up to two (2) complimentary passes to the expo. Ticketed events do not apply. Attendees must contact David Sherrod ( prior to registering.

Industry Trade Association*: Complimentary (trade out agreement required)

Employees from other industry trade associations (such as PMA, OPN, United Fresh, etc.) must contact David Sherrod ( to negotiate trade out agreements.

VIP*: Complimentary

Registration reserved for Lifetime Achievements Award winners, Lifetime Members, speakers, and other approved attendees.

Air travel (or travel mileage up to $400 reimbursement) and lodging is provided by SEPC upon request. Air and hotel request forms must be submitted to SEPC.

*Registration requires approval. Must meet the corresponding criteria listed above to be approved. We reserve the right to provide acceptance or refusal of applicants within the guidelines of the criteria noted above as well as due to budget restrictions and hotel availability. A questionnaire may be required to be completed if further information about the company is needed.

Please note, this is an SEPC members-only event. If you are not currently a member in good standing, please sign up for membership now!

Note: Retail and Foodservice attendees must request hotel and air during the registration process. All other attendees will receive the hotel booking link in a confirmation email after completing registration. The last day to book a hotel room or make a request is January 27, 2023.

Hotel Information

Walt Disney World Swan & Dolphin Resort
1500 Epcot Resorts Boulevard
Lake Buena Vista, FL 32830 USA


Attendee Room Rate - $259


A recipient of the prestigious Meetings & Conventions Hall of Fame Award, the Walt Disney World Swan and Dolphin is a nationally respected and recognized leader in the convention resort arena. Ideally located in the heart of Walt Disney World, the resort offers 2,270 redesigned guest rooms and over 333,000 square feet of meeting space. Features consist of 87 meeting rooms, including two executive boardrooms, four ballroom options, 110,500 square feet of contiguous convention/exhibit space, outdoor function areas, two business centers, and the exclusive Disney Difference. Groups also enjoy luxurious guest rooms featuring the Westin Heavenly Bed & Heavenly Bath, 18 award-winning restaurants and lounges including Todd English's Bluezoo, the famed Il Mulino New York Trattoria, and Shula's Steak House, the Balinese-inspired Mandara Spa, and lobbies with an urban contemporary feel, five outdoor pools, white sand beach, two health clubs, tennis, nearby golf and many special Disney benefits, including complimentary transportation to all Walt Disney World theme parks and attractions, Extra Magic Hours, FASTPASS+ benefit, and more! Planners receive Marriott Rewarding Event points for each meeting or event hosted at the hotel and guests receive Marriott Bonvoy points redeemable at over 5000 hotels worldwide.

To purchase specially priced Disney Meeting/Convention Theme Park tickets, please call 407-566-5600 or CLICK HERE. Tickets are valid 7 days pre, during, and 7 days post meeting dates. Please note the cut-off date for advance purchase savings is 03/01/2023.

WARNING: Potential scammers may try to phish for hotel rooms. Hotel rooms should ONLY be reserved and confirmed by either using the links provided via email or by contacting the individual hotel directly.

In the past, SEPC has received reports about brokers contacting members to book hotel reservations. These brokers falsely imply they are affiliated with show management and secure full or partial prepayment for hotel rooms from member companies. Please note, that we have no affiliation with any of these room brokers. Please do not provide them with any details of your reservation and do not give them your credit card or any personal information.



Booth #

Company Name

101 East Coast Fresh
103 Gourmet Trading Company
105 Washington Fruit Growers
107 Gourmet Garden
109 Procurant
111 Frieda's Branded Produce
115 Browning & Sons, Inc.
117 Vega Produce
119 Spice World, LLC
121 Alderman Farms Sales Corp.
123 MamaMia Produce LLC
125 Coosemans Worldwide, Inc.
200 Ecoripe Tropicals, Inc.
201 Dandrea Produce
202 Fowler Packing Company
203 Purefresh Sales, Inc.
205 IMG Citrus
206 Anthony Vineyards, Inc.
207 BelleHarvest
208 Cayuga Produce / Turek Farms
209 Hampton Farms
210 Phillips Mushroom Farms
211 Awe Sum Organics
214 Chelan Fresh
215 Scotlynn Sweet Pac Growers
216 DLJ Produce
217 Chiquita Brands International
218 Minkus Family Farms, Inc.
219 AMCO Group
220 Makoto Dressing, Inc.
221 Farm-Wey Produce, Inc.
222 Bluewater Farms
223 Pear Bureau Northwest
224 Trinity Company
225 Grower Network
300 Vegpro International, Inc.
301 FirstFruits Farms
302 Nasoya Foods
304 TKM Bengard Farms
305 Sambazon
306 Booth Ranches LLC
307 Melon 1
308 Wada Farms
309 Del Fresco Pure
310 Bailey Farms, Inc.
311 Wish Farms
314 Taylor Farms
315 Tom Lange Family of Companies
316 Beachside Produce, LLC
317 Oppy
318 ADS Management/Freshouse
319 Potandon Produce
320 Rice Fruit Company
321 Grow Farms
322 Intergrow Greenhouses, Inc.
323 Concord Foods, LLC
324 Classic Harvest
325 Scott Farms, Inc.
400 Fresh Gourmet Company
401 Moonlight Sales Corporation
402 Parker Farms
403 Coosaw Farms
404 Pretty Lady Vineyards
405 Hess Brothers Fruit
406 Chestnut Hill Farms
407 Keenan Farms, Inc.
408 Burch Farms
409 Florida Specialties, LLC
410 Crunch Pak
411 Church Brothers Farms
414 Grimmway Farms / Cal-Organic Farms
415 Fresh Start Produce Sales, Inc.
416 Maurice A. Auerbach, Inc.
417 Mountain View Fruit Sales
418 Honeybear Brands
419 Sunny Valley International
420 Sol Group Marketing
421 Ippolito International
422 Peri & Sons Farms
423 Clear Springs Packing, LLC.
424 Leger and Son, Inc.
425 Castle Rock Vineyards
500 Matthews Ridgeview Farms
501 Jackson Farming Company
502 Jade Produce, LLC
503 New York Apple Association
504 Pacific Trellis Fruit/Dulcinea Farms
505 Bay Baby Produce
506 LEASA Industries Co., Inc.
507 Freshline Produce, LLC
508 Woodbridge Sales & Marketing
509 Continental Fresh, LLC
510 Monterey Mushrooms, LLC
511 Well•Pict Berries
514 Sage Fruit Company
515 Smith's Farm Sales
516 Cibo Vita Inc
517 Sunfed
518 Port Tampa Bay
519 Kingdom Fresh Farms
520 The Chuck Olsen, Co.
521 Jac. Vandenberg, Inc.
522 Riveridge Produce Marketing, Inc.
523 Nash Produce
524 The Little Potato Company
525 Always Fresh Farms
600 T. Marzetti
601 Crystal Valley Foods
602 J&J Family Of Farms
603 Pratt Industries
604 Farm Fresh Direct Of America
605 Procacci Brothers/Santa Sweets, Inc.
606 Kings River Packing
607 Capespan North America
608 Prime Time International
609 Fyffes North America
610 Pandol Bros., Inc.
611 Bobalu, LLC
614 Fresh Innovations, LLC/Yo Quiero! Brands
615 Stella Farms
616 CMI Orchards
617 Mouzin Brothers Farms
618 Four Seasons Produce, Inc.
619 City Roots
620 Braga Fresh/Josie's Organics
621 Zespri Kiwifruit
622 Marie's
623 California Giant Berry Farms
624 Alsum Farms & Produce
625 Frey Farms
700 Rainier Fruit
701 Classic Salads
702 Calavo
703 Alpine Fresh, Inc.
704 To-Jo Mushrooms, Inc.
705 Borders Melons East
706 Pexco Produce
707 Wilcox Fresh
708 Soli Organic
709 Hendrix Produce
710 Southern Specialties
711 Ayco Farms
714 organicgirl
715 Keystone Fruit Marketing
716 Carolina Berry Group, LLC
717 Wiers Farm
718 C&B Farms, Inc.
719 Wholly Guacamole
720 Gold Coast Packing, Inc.
721 Chilean Fresh Fruit Association
722 Panera Bread
723 John Greene Logistics Co.
724 Del Monte Fresh Produce N.A., Inc.
725 Pero Family Farms
800 King Fresh Produce, LLC
802 Nature's Eats
804 SiCar Farms, Ltd.
806 Family Tree Farms
808 Fowler Farms
810 State Garden/Olivia's Organics
814 Dave's Specialty Imports, Inc.
816 Freska Produce
818 Bard Valley Natural Delights
820 Misionero Vegetables
822 Central American Produce
824 Luv by Fresh Directions
900 Tanimura & Antle
901 Lipman Family Farms
902 Hugh H. Branch, Inc.
903 Mariani Nut Company
904 West Pak Avocado
905 Applewood Fresh Growers, LLC
906 EarthFresh
907 BrightFarms
908 Giro Pack, Inc.
909 Titan Farms
910 Good Foods
911 Pacific International Marketing
912 AmplifiedAg
913 I Love Produce, LLC
914 Limoneira
915 G&R Farms
916 Schmieding Produce
917 Naturipe Farms, LLC
918 Baker Farms
919 South Carolina Department of Agriculture
930 Idaho Potato Commission
931 National Mango Board
932 Domex Superfresh Growers
933 North Bay Produce, Inc.
934 International Paper
935 WP Rawl
936 J&C Tropicals
937 CarbAmericas
938 Pioneer Growers
939 Giorgio Fresh Company
940 Giumarra Companies
941 New Limeco, LLC
942 Hillcrest Produce Company
943 Vick Family Farms
944 Cottle Strawberry Nursery, Inc.
945 Rouge River Farms
946 Arctic® Apples
947 Freshcourt
948 Village Farms Fresh
949 AC Foods-Suntreat
1000 NatureSweet
1001 Ocean Mist Farms
1002 Yes! Apples
1003 Lakeside Produce
1004 William H. Kopke, Jr., Inc.
1005 Avocados From Mexico
1006 Westmoreland Sales - Topline Farms
1007 Pro-Health
1008 Vidalia Sweet Produce, LLC - Collins Family Farms
1009 Sunkist Growers, Inc.
1010 Westfalia Fruit USA
1011 Richter and Company, Inc.
1012 Tomato Thyme, Corp.
1013 Catania Worldwide
1014 Farm Fresh Produce, Inc.
1015 Nature Fresh Farms
1016 Jim Rash, Inc.
1017 Nickey Gregory Company
1018 Southern Valley Fruit and Vegetable, Inc.
1019 Shuman Farms
1030 RPE, LLC
1031 Red Sun Farms
1032 Pure Flavor
1033 Bland Farms
1034 Mission Produce, Inc.
1035 B&W Growers
1036 Duda Farm Fresh Foods
1037 Starr Ranch Growers
1038 Mastronardi Produce
1039 Sbrocco International, Inc.
1040 Onions 52, Inc.
1041 Robinson Fresh
1042 Sunripe Certified Brands
1043 Mucci Farms
1044 Florida Classic Growers, Inc.
1045 Flavor1st Growers and Packers
1046 Bolthouse Farms
1047 Fresh Solutions Network, LLC
1048 Yerecic Label
1049 L&M Companies, Inc.
1100 Highline Mushrooms
1101 Pro Citrus Network / Foremost Fresh Direct
1102 SMP Southeast Marketing, Inc.
1103 Melissa's
1104 PennRose Farms, LLC
1105 Southern Corporate Packers
1106 IFCO Systems
1107 SC Peach Council
1108 Freshway Produce, Inc.
1109 California Table Grape Commission
1110 Vidalia Onion Committee
1111 Virginia Department of Agriculture & Consumer Services
1112 National Watermelon Promotion Board
1113 Wonderful Sales, LLC
1114 Healthy Family Project
1115 Wonderful Citrus
1116 Georgia Grown
1117 North Carolina Department of Agriculture & Consumer Services
1130 Dole Food Company
1132 Coast Tropical
1133 Fresh From Florida
1134 DLF International
1135 Generation Farms
1136 Desbry By WP Produce
1137 Coastline Family Farms
1138 Eagle Eye Produce
1139 Seald Sweet / Greenyard USA
1140 Sunview Marketing International
1141 Superior Sales, Inc.
1142 Sun Pacific
1143 Harvest Sensations, LLC
1144 Grande Produce, LTD Co.
1145 Ark Foods
1146 LG Herndon Jr., Farms, Inc.
1147 Local Bounti
1148 Genuine Georgia
1149 Mack Farms

Exhibitor Information

Booth Size: 10' x 10'


  • 8' Pipe and Drape
  • 3' Pipe and Drape
  • (1) 6' x 30" Skirted Table
  • (2) Plastic Side Chairs
  • (1) Wastebasket
  • (1) ID Sign

Exhibitor Move-In:

  • Thursday, March 2, 2023 – 1:00pm – 6:00pm
  • Friday, March 3, 2023 – 7:00am – 5:00pm
  • Saturday, March 4, 2023 – 6:00am – 11:00am

Exhibition Hours:

  • Saturday, March 4, 2023 – 12:30pm – 6:00pm

Exhibitor Move-Out:

  • Saturday, March 4, 2023 – 6:00pm – 8:00pm

**Exhibitors MUST NOT begin to break down booths until 6:00 pm on Saturday!**

Sampling Guidelines:

  • Samples will be allowed as they have in the past (max 3oz portions) but with the recommended additional safety of prepackaged/covered containers.
  • Wearing personal protective equipment during prep and distribution is also highly recommended.

Exhibitor Toolkit

Through our valued partnership with AGS Expo Services, the exhibitor toolkit information is now available!


Booth Decorating Contest

Have a booth idea that's out of this world? Decorate your booth with space-age flair on Saturday at the expo for our booth decorating contest! Three of the best decorated booths will receive a prize of one of the following AMEX gift cards:

  • 1st place: $1,000
  • 2nd place: $500
  • 3rd place: $250

The SEPC is excited to feature your new products within our Bright Ideas Fresh Arrivals showcase!

How to Submit Your Showcase Application

  • As you register for Southern Exposure, select Bright Ideas Fresh Arrivals as one of your sessions.
  • Once you register, you’ll receive an application link via email for your showcase.
  • Review the options below and submit your application by Friday, January 6, 2023. Cases are reserved on a first-come, first-served basis and space is limited.
  • You must include one (1) high-resolution image of your product as well as a detailed description (50 words or less).

Showcase Information

Price: $400*

  • Please note: All shelves include lighting and cases will be locked.

Case Dimensions: 37” W x 13” H x 25.5" D

Space is limited to one (1) case per member company (unless approved by the SEPC)

Eligibility Requirements

  • Your company must be a member of the Southeast Produce Council and in good standing
  • Your new products must have been submitted to market since March of 2022 or will be launched before July 2023.

*An invoice will be sent upon registering as well as an application link. However, if your showcase is not approved, we will issue a refund.

Here is an example of our Bright Ideas Fresh Arrivals showcase with last year’s theme: The Marvel of Produce!

Our Innovation Stations are also back by popular demand in which one (1) of your team members may highlight a new product, product line, or service during our Southern Exposure Expo. 

How to Submit Your Innovation Station Application

  • As you register for Southern Exposure, select Innovation Station as one of your sessions.
  • Once you register, you’ll be sent an application link via email for your Innovation Station.
  • Review the information below and submit your application by Friday, January 6, 2023. Stations are sold on a first-come, first-served basis and space is limited. Priority will be given to waitlisted companies who meet the criteria as well as companies who are interested in joining the SEPC.
  • You must include your logo, one (1) high-resolution image of your product (or product family), as well as a detailed description (50 words or less).
  • Companies will be notified Friday, January 13th, if the submission has been approved.

Price: $1699 (does not include individual/group registration fees)*

Eligibility Requirements

  • Company must be a member in good standing of Southeast Produce Council.
  • Company is not currently exhibiting at Southern Exposure (unless prior SEPC approval).
  • New product, product line, or family of items must not exceed 4 individual SKUs.
  • New product must have been presented to market since September of 2022 or will be launched before July of 2023. (Verification required)
  • Innovation Station Guidelines:
    • Space is limited to one (1) Innovation Station per member company.
    • One company member allowed in station at a time. (Individual registration required. Additional associates would also need to purchase individual registrations or register as part of a group registration.)
    • No additional signage, banners, display racks, etc. will be allowed!
    • Sampling is permitted per convention center policies (see exhibitor kit).
    • One (1) stool will be provided at each station.
    • Storage space is available within the desk area of the station.

*An application link will be sent via email upon registering. An invoice will be sent upon approval.

Here is an example of our Innovation Stations with last year’s theme: The Marvel of Produce!

SEPC Links

Short for “Learning, Interacting and Networking with Key players in the Supply chain,” LINKS is an educational leadership program where exceptional Southeastern growers and shippers can connect with Retail/Foodservice providers in the region in a non-competitive environment. By enhancing each side’s understanding of the retail supply chain, we can facilitate our mutual goals to better service consumers and drive Southeastern produce consumption. The SEPC will provide a meeting space at both Southern Exposure and Southern Innovations to participating Retail/Foodservice members who facilitate the program with invited Growers and Shippers.


LINKS Reservation Options for SEPC Retail/Foodservice members*

  • LINKS Meeting Description Options

    • LINKS Meeting(s) with Grower/Shipper Companies
    • Internal Company Meeting
  • A La Carte Menu

    • A/V options
      • Projector/Screen
      • PA System
    • Food & Beverage Service (at reserving company's expense) 


*LINKS Meeting Reservations must be submitted/approved through SEPC. If you would like to request a LINKS meeting within the SEPC Virtual Garden, outside of Southern Exposure or Southern Innovations, contact Anna Burch (

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Frequently Asked Questions

Where can I view the Attendee List?

  • You can access the attendee list by logging in to your registration and selecting “Attendees List” within the menu dropdown. It is our Board’s policy that we do not provide contact information with this list.

Is there exhibitor space available at Southern Exposure?

  • Southern Exposure is our most popular show held in late-Feb, early-March each year in Florida and because of this we have an extensive waitlist to exhibit. Booth spaces are first right of refusal, so previous years exhibitors have a choice on whether they want to return the next year. We do have about 80 companies on the waitlist to exhibit at this show. The waitlist is based on a lottery. If booth space becomes available, we’ll hold a “lottery drawing” in September to fill the space. You can increase your chances in the lottery by participating. We give extra chances to those who attend our shows, participate on committees, and even more for sponsoring. You must first sign up for a corporate membership before being placed on the waitlist. You can view all membership options and benefits here, including an informative digital membership packet that has lots of info about SEPC and what we have to offer.

Is there exhibitor space available at Southern Innovations?

  • Southern Innovations is our fall show that has an innovations focus. This show will possibly be opening up more exhibit space as the attraction grows. With exhibitor and attendee numbers growing over the years, this show would be a good foot in the door to SEPC (and could help with your chances at getting a booth at Southern Exposure). Again, you must be a corporate member to exhibit. Registration will open in March.

What are the deadlines for this conference?

  • Exhibitor Deadlines
    • September 15, 2023: Final date to receive booth refund 
  • General Attendee Deadlines
    • January 27, 2023: Final date to reserve hotel within SEPC room block
  • Retail/Foodservice Attendee Deadlines
    • January 27, 2023: Final date to request complimentary hotel and airfare through SEPC
  • Registration Deadlines
    • February 3, 2023: Final date to receive refund for conference and session registration (does not include booth registration fees)

How do I modify my registration to add/edit sessions, substitute attendees with another registrant, add/edit group members, or add guests?

      How to modify registration to add/edit sessions on agenda:

  1. From the registration website, select "Already Registered?"
  2. Enter the email address and confirmation number of the person who needs modifications.
  3. Select the "Modify Registration" button at the bottom of the page.
  4. Click "Next" until on the "Sessions" page.
  5. Make appropriate modifications.
  6. Be sure to select "Next" and "Finish" at the end to ensure changes are saved.

      How to substitute attendees with another registrant:

  1. From the registration website, select "Already Registered?"
  2. Enter the email address and confirmation number of the person who needs modifications.
  3. Select the "Transfer Registration" button at the bottom of the page.
  4. Follow the prompts to input the new registrant's information.

      How to add/edit group members:

  1. From the registration website, select "Already Registered?".
  2. Enter the email address and confirmation number of the primary registrant.
  3. Select the "Add Group Member" button at the bottom of the page.
  4. Follow the prompts until the end to finish adding the group member and ensure their registration is saved.

      How to add guests:

  1. From the registration website, select "Already Registered?"
  2. Enter the email address and confirmation number of the person who needs modifications.
  3. Select the "Modify Registration" button at the bottom of the page.
  4. Click "Next" until on the "Add Spouse" page.
  5. Follow the prompts to input the spouse's information.
  6. Be sure to select "Next" and "Finish" at the end to ensure changes are saved.

What are sponsor credits and how do I use them?

  • As a Gold, Silver, or Bronze Level Sponsor, your company receives a certain amount of credit that can be used towards golf, ticketed events, and booth associate fees at Southern Exposure and additional associate fees and Saturday activities at Southern Innovations. This is provided as part of our sponsorship benefits.
  1. You must still register for those agenda items during the registration process.
  2. Select “Use Sponsor Credit” on the payment page.
  3. We’ll manually deduct your credits and send an invoice if a balance is due.