Southern Exposure

Wednesday, February 24, 2021

• 1:00pm – 4:00pm: Board of Directors' Meeting (SEPC Board Members only)
• 6:30pm – 9:30pm: VIP Dinner (by invitation only)

Thursday, February 25

• 8:00am – 5:00pm: Committee Meetings (by invitation from committee chairs only)
• 8:00am – 8:00pm: LINKS (by invitation only)
• 8:00am – 2:30pm: Tom Page Golf Classic (separate ticket required)
• 1:00pm – 6:00pm: Registration Check In
• 1:00pm – 6:00pm: Exhibitor Booth Setup
• 6:00pm – 9:00pm: STARS & STEP-UPP Dinner (by invitation only)

Friday, February 26

• 6:00am – 5:00pm: Exhibitor Booth Setup
  
• 6:00am – 9:00pm: Registration Check In
• 7:00am – 8:00am: STARS Breakfast (by invitation only)
• 8:00am – 5:00pm: Committee Meetings (by invitation from committee chairs only)
• 8:00am – 8:00pm: LINKS (by invitation only)
• 8:30am – 9:45am: Educational Session I 
• 10:15am – 11:45am: Educational Session II 
• 12:00pm – 2:00pm: Board of Governors' Meeting (SEPC Board of Governors only)
• 12:30pm – 2:30pm: Southern Roots Luncheon (women in produce only, separate ticket required)
• 3:00pm – 5:00pm: STARS Cocktails & Careers (by invitation only)
• 5:00pm – 6:00pm: Produce for Kids Reception
• 6:00pm – 7:00pm: Retail & Foodservice Reception (by invitation only)
• 7:00pm – 11:30pm: Opening Gala (separate ticket required)

Saturday, February 27

• 6:00am – 11:00am: Exhibitor Booth Setup
• 8:00pm – 5:00pm: Committee Meetings (by invitation from committee chairs only)
• 8:00am – 4:00pm: Registration Check In
• 10:00am – 12:15pm: Keynote Luncheon (separate ticket required)
• 12:30pm – 6:00pm: Exposition
• 6:00pm – 10:00pm: Closing Reception (separate ticket required)

Sunday, February 28

• 7:00am – 8:30am: Sunday Service

Prices will increase after February 23, 2021.

Please choose your registration type based on the following criteria:

Exhibitor: $2,995 (2021 Booth Space Sold Out!) 
Exhibitors may have a total of 8 people in the booth. 4 booth associate registrations are included with booth fees; the 4 additional Booth Associate passes may be purchased for $850 each.

Group: $3,795

Includes up to 4 registrations. This route is for growers, shippers, packers, processors, etc.

Individual: $1,125

Only registration for one person. This route is for growers, shippers, packers, processors, etc.

Retail*: Complimentary

This pass is valid for full-service retail chains that sells food to consumers. Must have at least 10 stores or more. (Buyers with less locations are open to inclusion at the discretion of the council.)

Air travel (or travel mileage up to $400 reimbursement) and lodging is provided by SEPC upon request. Air and hotel request forms must be submitted through the registration process before January 23, 2021.

Foodservice*: Complimentary

This pass is valid for broadline or chain foodservice industry members.

• Broadline Foodservice: A company that provides food and non-food products to restaurants, cafeterias, industrial caterers and hotels.
• Chain Foodservice: Includes restaurants, hotels, industrial caterers, cafeterias, and meal box subscriptions companies.

Air travel (or travel mileage up to $400 reimbursement) and lodging is provided by SEPC upon request. Air and hotel request forms must be submitted through the registration process before January 23, 2021.

Wholesale*: Complimentary (exclusions apply)

This pass is valid for full-service distributors that provide comprehensive services to retail and foodservice operators. (Does not include buying offices, terminal markets, commission merchants, buying brokers, etc.).

Only two (2) members per company. Any additional registrations must register as Individual or Group.

Press*: Complimentary (trade out agreement required)

Press and media attendees must contact Anna Burch (anna@seproducecouncil.com) to negotiate trade out agreements.

Industry Trade Association*: Complimentary (trade out agreement required)

Employees from other industry trade associations (such as PMA, OPN, United Fresh, etc.) must contact David Sherrod (dsherrod@seproducecouncil.com) to negotiate trade out agreements.

VIP*: Complimentary

Registration reserved for Lifetime Achievements Award winners, Lifetime Members, speakers, and other approved attendees.

Air travel (or travel mileage up to $400 reimbursement) and lodging is provided by SEPC upon request. Air and hotel request forms must be submitted through the registration process.

*Registration requires approval. Must meet the corresponding criteria listed above to be approved. We reserve the right to provide acceptance or refusal of applicants within the guidelines of the criteria noted above as well as due to budget restrictions and hotel availability. A questionnaire may be required to be completed if further information about the company is needed.

Please note, this is an SEPC members-only event. If you are not currently a member in good standing, please sign up for a membership now!

Frequently Asked Questions

Where can I view the Attendee List?

• You can access the attendee list by logging in to your registration and selecting “Attendees List” within the menu dropdown. It is our Board’s policy that we do not provide contact information with this list.

Is there exhibitor space available at Southern Exposure?

• Southern Exposure is our most popular show held in late-Feb, early-March each year in Florida and because of this we have an extensive waitlist to exhibit. We have about 2500 attendees and growing. Booth spaces are first right of refusal, so previous years exhibitors have a choice on whether they want to return the next year. We do have about 80 companies on the waitlist to exhibit at this show. The waitlist is based on a lottery. If booth space becomes available, we’ll hold a “lottery drawing” in September to fill the space. You can increase your chances in the lottery by participating. We give extra chances to those who attend our shows, participate on committees, and even more for sponsoring. You must first sign up for a corporate membership before being placed on the waitlist. You can view all membership options and benefits here. We also have an informative digital member packet that has lots of info about SEPC and what we have to offer.

Is there exhibitor space available at Southern Innovations?

• Southern Innovations is our fall show that has an innovations focus. To be held at Savannah Convention Center in September 2020, this show will possibly be opening up more exhibit space as the attraction grows. With exhibitor and attendee numbers growing over the years, this show would be a good foot in the door to SEPC (and could help with your chances at getting a booth at Southern Exposure). Again, you must be a corporate member to exhibit. Registration will open in March.

How do I modify my registration to add/edit sessions, substitute a primary registrant, add/edit group members, or add guests?

      How to add/edit sessions to your agenda:

1. From the registration website, select "Already Registered?" 
2. To log in, enter your email address and confirmation number 
3. Select the "Modify Registration" button to add sessions to your personal agenda

      How to substitute yourself with another primary registrant:

1. Select the dropdown button beside your name in the "My Group" section. 
2. Then select "Substitute Registrant". 
3. Follow the prompts to input the new registrant's information.

      How to add/edit group members:

1. From the registration website, select "Already Registered?".
2. To log in, enter your email address and confirmation number.
3. Select the "Modify Registration" button to add sessions to your personal agenda.
4. Within the "My Registration" tab, select "My Group". Then click "Add Booth Associate" to add additional booth associates - three (3) additional associates are included with your booth fees and you can add up to four (4) additional booth associates at $850 per additional booth associate, totaling a maximum of eight (8) associates per booth.

      How to add/edit sessions for your group members:

1. From the registration website, select "Already Registered?".
2. To log in, enter your email address and confirmation number.
3. Within the "My Registration" tab, select "My Group". 
4. Select “Modify Registration” beside the person’s name you want to modify.
5. Then select “Registration” from the “Modify” column.
6. Once on the “Sessions” page, select the sessions you wish to attend, and continue to “Finish”.

      How to add guests:

1. You may log in and “Add Spouse” during the modification process.
2. Then you’ll be able to select sessions for your spouse as you did for yourself. Note that not all sessions are available to spouses.

What are sponsor credits and how do I use them?

• As a Gold, Silver, or Bronze Level Sponsor, your company receives a certain amount of credit that can be used towards golf, ticketed events, and booth associate fees at Southern Exposure and additional associate fees and Saturday activities at Southern Innovations. This is provided as part of our sponsorship benefits.

1. You must still register for those agenda items during the registration process.
2. Select “Use Sponsor Credit” on the payment page.
3. We’ll manually deduct your credits and send an invoice if a balance is due.