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Southern Exposure

22 YEARS AGO IN A GALAXY NOT SO FAR AWAY, A PRODUCE ASSOCIATION WAS BORN.

IT WAS NAMED THE SOUTHEAST PRODUCE COUNCIL AND WAS STRONG WITH THE FORCE.

 

IN THE YEARS FOLLOWING ITS CREATION, THE COUNCIL HAS GROWN INTO A VIBRANT AND INNOVATIVE ORGANIZATION.

 

MEANWHILE, THE REPUBLIC HAS DISCOVERED A NEW ENEMY, CREATING A DISTURBANCE IN THE FORCE. MANY PRODUCE KNIGHTS HAVE BEEN QUARANTINED, AND THE VERY FUTURE OF THE PRODUCE ORDER IS IN JEOPARDY.

 

YOU HAVE BEEN CHOSEN TO JOIN FORCES WITH THE COUNCIL TO CELEBRATE THE RISE OF PRODUCE

AND RESTORE UNITY TO THE PRODUCE GALAXY. . .

EPISODE XVIII
SOUTHERN EXPOSURE: THE RISE OF PRODUCE
When

Tuesday, April 6, 2021 – Thursday, April 8, 2021

Where

Swan & Dolphin Resort
1500 Epcot Resorts Blvd.
Lake Buena Vista, FL 32830
USA

 

MAY THE FORCE BE WITH YOU!

 

GET WEATHER | GET MAP | GET DIRECTIONS

Monday, April 5, 2021

  • 1:00pm – 4:00pm: Board of Directors' Meeting (SEPC Board Members only)
    • Location: Oceanic 1
  • 6:30pm – 9:30pm: VIP Dinner (by invitation only)

 

Tuesday, April 6

  • 8:00am – 5:00pm: Committee Meetings (by invitation from committee chairs only)
    • Location: Oceanic 1 & 3
  • 8:00am – 8:00pm: LINKS (by invitation only)
  • 8:00am – 2:30pm: Tom Page Golf Classic (separate ticket required)
    • Location: Reunion Golf Course
  • 1:00pm – 6:00pm: Registration Check In
    • Location: Convention Foyers 1-2
  • 1:00pm – 6:00pm: Exhibitor Booth Setup
    • Location: Atlantic Hall & Pacific Hall
  • 6:00pm – 9:00pm: STARS & STEP-UPP Dinner (by invitation only)

 

Wednesday, April 7

  • 6:00am – 5:00pm: Exhibitor Booth Setup
    • Location: Atlantic Hall & Pacific Hall
  • 6:00am – 9:00pm: Registration Check In
    • Location: Convention Foyers 1-2
  • 7:00am – 8:00am: STARS Breakfast (by invitation only)
    • Location: Asia 1
  • 8:00am – 5:00pm: Committee Meetings (by invitation from committee chairs only)
    • Location: Oceanic 1 & 3
  • 8:00am – 8:00pm: LINKS (by invitation only)
  • 8:30am – 9:45am: Educational Session I
    • Location: Southern Hemisphere
  • 10:15am – 11:45am: Educational Session II
    • Location: Southern Hemisphere
  • 12:00pm – 2:00pm: Board of Governors' Meeting (SEPC Board of Governors only)
    • Location: Oceanic 2
  • 12:30pm – 2:30pm: Southern Roots Luncheon (women in produce only, separate ticket required)
    • Location: Swan 7-10B
  • 3:00pm – 5:00pm: STARS Cocktails & Careers (by invitation only)
    • Location: Asia 1
  • 5:00pm – 6:00pm: Produce for Kids Reception
  • 6:00pm – 7:00pm: Retail & Foodservice Reception (by invitation only)
    • Location: Northern & Southern Hemisphere
  • 7:00pm – 11:30pm: Opening Gala (separate ticket required)
    • Location: Northern & Southern Hemisphere
    •  

Thursday, April 8

  • 6:00am – 11:00am: Exhibitor Booth Setup
    • Location: Atlantic Hall & Pacific Hall
  • 8:00pm – 5:00pm: Committee Meetings (by invitation from committee chairs only)
    • Location: Oceanic 1 & 3
  • 8:00am – 8:00pm: LINKS (by invitation only)
  • 8:00am – 4:00pm: Registration Check In
    • Location: Convention Foyers 1-2
  • 10:00am – 12:15pm: Keynote Luncheon (separate ticket required)
    • Location: Northern & Southern Hemisphere
  • 12:30pm – 6:00pm: Exposition
    • Location: Atlantic Hall & Pacific Hall
    • Refreshments: Pacific Terrace 
    • Relaxation Station: Bay Room
  • 6:00pm – 10:00pm: Closing Reception (separate ticket required)
    • Location: Dolphin Grotto & Beach Area


Friday, April 9

  • 7:00am – 8:30am: SEPC Prayer Breakfast
    • Location: Asia 1
    • We invite SEPC members and family to join us in worship and fellowship prior to your departure. Coffee and pastries will be served.
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  •  

Keynote Speaker

Duncan Wardle

As Head of Innovation and Creativity at Disney, Duncan and his team helped Imagineering, Lucasfilm, Marvel, Pixar and Disney Parks to innovate, creating magical new storylines and experiences for consumers around the globe.

As founder of iD8 & innov8 he now brings his extensive Disney experience to audiences around the world using a very unique approach to Design Thinking, that not only places the end user at the core of the creative thinking process, but also looks in new and usual places to uncover insights for innovation, helping people capture unlikely connections, leading to fresh thinking and disruptive ideas. Delivering a series of keynotes, workshops and ideation forums, his unique Design Thinking process helps companies embed a culture of innovation into everyone’s DNA.

Duncan is a multiple Ted X speaker and contributor to Fast Company Magazine. He teaches Master Classes at Yale, the University of North Carolina, Duke University and the University of Florida. In 2008 he received the American Citizen of Choice Award at the White House. In 2014 he was awarded an Hons. Doctorate from Edinburgh University in Scotland. He also holds the Duke of Edinburgh Award presented by Her Majesty Queen Elizabeth.

 

 


 

Southern Roots Speaker

To Be Announced Soon!

 


 

Guest Speakers

Anne-Marie Roerink


Anne-Marie Roerink is a Principal at 210 Analytics, LLC — providing customized research and marketing strategies with a specialty in food retailing for clients such as the Food Marketing Institute, National Grocers Association, National Confectioners Association and many others. Through countless studies and presentations for audiences large and small, Anne-Marie has developed an excellent perspective on the changing nature of the shopper and the food retailing business. Anne-Marie offers a diverse and in-depth view on retailing financials, operations and shopper behavior, and how/why these issues are important to various organizations, today and in the future. Prior to founding 210 Analytics, Anne-Marie was the Head of Research for the Food Marketing Institute.

 

Rick Stein


Rick Stein joined FMI in 2014 and is responsible for developing a portfolio of services and activities to assist members in formulating and executing their fresh food strategies.  These categories include everything from – dairy, frozen, meat, poultry, seafood, and produce to service departments – deli, bakery and fresh prepared meals and related solutions for take-out or in-store dining.

Prior to joining FMI, Rick spent 30 + years in a wide range of retail grocery merchandising and marketing responsibilities.   Most recently Stein was the Vice President of retail Merchandising/Marketing execution for Safeway Stores, Inc.  Previously he held both divisional and corporate responsibilities in his tenure at Safeway in retail/store operations, category management, sales, sourcing, strategy, and marketing/merchandising. He has experience in virtually every facet of the retail food business and helped lead Safeway to achieve operational excellence and increased market share and revenues.

Stein graduated from the University of Maryland with a Bachelor of Arts in Behavioral and Social Sciences.  He has earned continuing educations credits in marketing, merchandising and management, most recently with the Disney Leadership Institute. Rick serves on numerous nonprofit boards such as the Children’s Cancer Foundation and Easter Seals of DC/VA/MD.

 

More To Be Announced Soon!

Prices will increase after April 4, 2021.

Please choose your registration type based on the following criteria:

Exhibitor: $2,995 (2021 Booth Space Sold Out!) 
Exhibitors may have a total of 8 people in the booth. 4 booth associate registrations are included with booth fees; the 4 additional Booth Associate passes may be purchased for $850 each.


Group: $3,795

Includes up to 4 registrations. This route is for growers, shippers, packers, processors, etc.


Individual/General Attendee: $1,125

Only registration for one person. This route is for growers, shippers, packers, processors, etc.


Virtual General Attendee: $125

Only registration for one person. This route is for growers, shippers, packers, processors, etc. Only includes admission into the SEPC University Educational Sessions, Opening Gala, and Keynote Luncheon. Does not include admission into the virtual exhibition.  


Retail*: Complimentary

This pass is valid for full-service retail chains that sells food to consumers. Must have at least 10 stores or more. (Buyers with less locations are open to inclusion at the discretion of the council.)

Air travel (or travel mileage up to $400 reimbursement) and lodging is provided by SEPC upon request. Air and hotel request forms must be submitted through the registration process before February 8, 2021.


Virtual Retail*: Complimentary

This pass is valid for full-service retail chains that sells food to consumers. Must have at least 10 stores or more. (Buyers with less locations are open to inclusion at the discretion of the council.)


Foodservice*: Complimentary

This pass is valid for broadline or chain foodservice industry members.

  • Broadline Foodservice: A company that provides food and non-food products to restaurants, cafeterias, industrial caterers and hotels.
  • Chain Foodservice: Includes restaurants, hotels, industrial caterers, cafeterias, and meal box subscriptions companies.

Air travel (or travel mileage up to $400 reimbursement) and lodging is provided by SEPC upon request. Air and hotel request forms must be submitted through the registration process before February 8, 2021.


Virtual Foodservice*: Complimentary

This pass is valid for broadline or chain foodservice industry members.

  • Broadline Foodservice: A company that provides food and non-food products to restaurants, cafeterias, industrial caterers and hotels.
  • Chain Foodservice: Includes restaurants, hotels, industrial caterers, cafeterias, and meal box subscriptions companies.


Wholesale*: Complimentary (exclusions apply)

This pass is valid for full-service distributors that provide comprehensive services to retail and foodservice operators. (Does not include buying offices, terminal markets, commission merchants, buying brokers, etc.).

Only two (2) members per company. Any additional registrations must register as Individual or Group.


Press*: Complimentary (trade out agreement required)

Press and media attendees must contact Anna Burch (anna@seproducecouncil.com) to negotiate trade out agreements.


Industry Trade Association*: Complimentary (trade out agreement required)

Employees from other industry trade associations (such as OPN, PMA, United Fresh, etc.) must contact David Sherrod (dsherrod@seproducecouncil.com) to negotiate trade out agreements.


VIP*: Complimentary

Registration reserved for Lifetime Achievements Award winners, Lifetime Members, speakers, and other approved attendees.

Air travel (or travel mileage up to $400 reimbursement) and lodging is provided by SEPC upon request. Air and hotel request forms must be submitted through the registration process.

*Registration requires approval. Must meet the corresponding criteria listed above to be approved. We reserve the right to provide acceptance or refusal of applicants within the guidelines of the criteria noted above as well as due to budget restrictions and hotel availability. A questionnaire may be required to be completed if further information about the company is needed.

Please note, this is a SEPC members-only event. If you are not currently a member in good standing, please sign up for a membership now!

 

Note: Links to the hotel will be provided via email after registration is completed. Retail and Foodservice attendees must request hotel & air during the registration process.

Hotel Information


Walt Disney World Swan & Dolphin Resort
1500 Epcot Resorts Boulevard
Lake Buena Vista, FL 32830 USA

 

IDEALLY SITUATED BETWEEN WONDER AND WONDERFUL

Leave the every day behind and enter a world of wonder and enchantment at the Walt Disney World® Resort.  Located in the heart of the most magical place on earth, the Walt Disney World Swan and Dolphin Resort provides a truly extraordinary backdrop for your Orlando vacation or meeting.  Beautiful tropical landscaping, tranquil waterways and classic art and architecture work together to create a stunning landmark in the midst of one of the most spectacular places on earth.

Inside this magnificent Disney Resort, an environment of elegance and sophistication awaits. From their spectacular lobbies and their unique restaurants to the exotic Mandara Spa and their incredibly comfortable guest rooms, they offer the ultimate escape just moments away from the thrill and excitement of the Walt Disney World® Resort.

Their stylish lobbies provide guests with a warm and inviting welcome and a distinct sense of arrival. Swan and Dolphin guest rooms include custom draperies, upgraded technology and, of course, all rooms feature the incredibly comfortable Heavenly Bed®.

 

IDEAL DISNEY LOCATION

Situated on 87 acres of beautiful lake front property, the Walt Disney World Swan and Dolphin Resort is the ideal Disney location for your Orlando vacation or meeting headquarters, centrally located in the Walt Disney World® Resort.

 

SPECIAL DISNEY BENEFITS

As their guest, you’re entitled to many special Disney benefits to help you make the most of your time, such as complimentary scheduled transportation to the Disney theme parks and attractions, on-site Disney ticket and information desks, the Extra Magic Hours benefit in the theme parks, on-site character dining, and advance tee times on championship Disney golf courses.  Spend fun-filled, action-packed days in the theme parks or water parks neighboring their Disney resort.  Enjoy award-winning dining experiences, abundant shopping, amazing entertainment and invigorating recreational activities at the Walt Disney World® Resort.


To purchase specially priced Disney Meeting/Convention Theme Park tickets, please call 407-566-5600 or CLICK HERE.  Tickets are valid 7 days pre, during, and 7 days post meeting dates.  Please note the cut-off date for advance purchase savings is April 4, 2021.

CLICK HERE TO VIEW THE ATLANTIC HALL EXHIBITOR FLOORPLAN (BRONZE LEVEL SPONSORS)

CLICK HERE TO VIEW THE PACIFIC HALL EXHIBITOR FLOORPLAN (GOLD & SILVER LEVEL SPONSORS)


Booth #

Company Name

628 Alderman Farms Sales Corp.
1318 Alpine Fresh, Inc.
527 Alsum Farms & Produce, Inc.
727 Always Fresh Farms
610 AMCO Produce
721 Anthony Vineyards, Inc.
1022 Avocados From Mexico
103 Awe Sum Organics
528 Ayco Farms
1306 B&W Quality Growers
520 Bailey Farms, Inc.
1205 Baker Farms
320 Bard Valley Date Growers
505 Bay Baby Produce, Inc.
507 Beachside Produce, LLC
322 Black Gold Farms
1314 Bland Farms
421 Bluewater Farms
409 Bolthouse Farms
725 Booth Ranches, LLC
612 Braga Fresh | Josie's Organics
1119 Branch: A Family of Farms
123 Brandt Farms, Inc.
821 BrightFarms
323 Brooks Tropicals, LLC
204 Browning & Sons, Inc.
422 Burch Farms
702 Calavo Growers, Inc.
625 California Giant Berry Farms
917 California Table Grape Commission
303 Capespan North America
615 Carb Americas
509 Castle Rock Vineyards
329 Cayuga Produce / Turek Farms
706 Cece's Veggie Co.
514 Central American Produce
321 Chelan Fresh
412 Chestnut Hill Farms
905 Chilean Fresh Fruit Association
415 Chiquita Brands
701 Church Brothers Farms
720 Cibo Vita, Inc.
407 Classic Harvest
313 Classic Salads
513 Clear Springs Packing, LLC
124 CMI Orchards
1116 Coastline Family Farms
1002 Columbine Vineyards / Suntreat
510 Concord Foods
228 Continental Fresh, LLC
809 Coosaw Farms
108 Coosemans Worldwide, Inc.
1000 Cottle Strawberry Nursery, Inc.
107 Crunch Pak, LLC
128 Crystal Valley Foods
813 Curation Foods
401 D.J. Forry
808 Dandrea Produce
906 Daumar Corporation
201 Dave's Specialty Imports, Inc.
503 Del Fresco Produce Ltd.
310 Del Monte Foods
300 Del Monte Fresh Produce N.A., Inc.
112 DLF International
327 DLJ Produce
607 Dole Food Company
1003 Domex Superfresh Growers
1214 Duda Farm Fresh Foods
1104 Eagle Eye Produce
806 EarthFresh
611 East Coast Fresh
811 Ecoripe Tropicals, Inc.
302 Family Tree Farms
226 Farm Fresh Direct of America
203 Farm-Wey Produce, Inc.
508 FirstFruits Marketing
1218 FiveStar Gourmet Foods
1319 Flavor 1st Growers & Packers
1305 Florida Classic Growers, Inc.
1018 Florida Department of Agriculture and Consumer Services
722 Florida Specialties, LLC
502 Four Seasons Produce, Inc.
526 Fowler Farms
627 Fowler Packing
1316 Fresh Solutions Network
114 Fresh Start Produce Sales, Inc.
726 Freshline Produce, LLC
515 Freshouse/A.D.S.
600 Freshway Produce, Inc.
622 Freska Produce International, LLC
703 Frey Farms
521 Frieda's Specialty Produce
423 Fyffes
1108 G&R Farms
1209 Generation Farms
100 Genuine Georgia Group
914 Georgia Department of Agriculture
1107 Giorgio Fresh Company
900 Giro Pack, Inc.
1117 Giumarra Companies
1109 Good Foods Group
110 Gourmet Garden
220 Gourmet Trading Company
822 Grimmway Farms
403 Grow Farms
621 Grower Network, LLC
826 Hampton Farms
707 Harvest Sensations
1105 HC Schmieding Produce, LLC
911 Healthy Family Project
402 Hendrix Produce
406 Hess Brothers Fruit Company
801 Highline Mushrooms
506 Hillcrest Produce Company
624 Honeybear® Brands
1103 Idaho Potato Commission
915 IFCO Systems
115 IMG Citrus
1014 International Paper
623 Ippolito International
1007 J&C Tropicals
1016 J&J Family of Farms
410 Jac. Vandenberg, Inc.
714 Jackson Farming Company
206 Jade Produce
1321 Jim Rash, Inc.
723 Keenan Farms, Inc.
309 Keystone Fruit Marketing
728 King Fresh Produce, LLC
626 Kingdom Fresh Farms
605 Kings River Packing
1203 L&M
1202 Lakeside Produce
428 Lancaster Foods/Moonlight Companies
525 LEASA Industries Co., Inc.
109 Leger & Son, Inc.
101 LG Herndon Jr. Farms, Inc.
1006 Limoneira Company
823 Lipman Family Farms
504 Litehouse, Inc.
427 Luv by Fresh Directions Intl.
724 Mack Farms
523 Makoto Dressing, Inc.
529 MamaMia Farms
1008 Mariani Nut Company
1215 Mastronardi Produce/ SUNSET
828 Matthews Ridgeview Farms
223 Maurice A. Auerbach, Inc.
120 Melissa's
121 Melon 1
901 Michigan Fresh Marketing
524 Misionero
1217 Mission Produce, Inc.
102 Monterey Mushrooms
420 Mountain View Fruit Sales
308 Mouzin Brothers Farms, LLC
1220 Mucci Farms
614 Nash Produce
807 Nasoya Foods
1015 National Mango Board
913 National Watermelon Promotion Board
1320 Nature Fresh Farms
620 Nature's Eats
326 NatureSweet, Ltd.
1115 Naturipe Farms
1017 New Limeco, LLC
1302 Nickey Gregory Company
1020 North Bay Produce, Inc.
910 North Carolina Department of Agriculture
209 Northampton Growers
224 Okanagan Specialty Fruits
227 Olivia's Organics
1307 Onions 52
307 Oppy
304 organicgirl
1121 Pacific International Marketing
210 Pacific Trellis Fruit / Dulcinea Farms
202 Pandol Brothers, Inc.
414 Panera Salad Dressings
221 Parker Farms
907 Pear Bureau Northwest/USA Pears
1005 Penn Rose Farms, LLC
708 Peri & Sons Farms
200 Pero Family Farms Food Company, LLC
711 Pete's
827 Pexco Produce
815 Phillips Mushroom Farms
604 Pioneer Growers Cooperative, Inc.
908 Port Tampa Bay
208 Potandon
909 Pratt Industries
803 Pretty Lady Vineyards
315 Prime Time International
709 Procacci Brothers/Santa Sweets, Inc.
126 Pro-Health, LLC
1315 Pure Flavor
512 PureFresh Sales, Inc.
215 Rainier Fruit
1304 Red Sun Farms
700 Renaissance Food Group
712 Rice Fruit Company
1216 Richter and Company, Inc.
608 Riveridge Produce Marketing
1221 Robinson Fresh
1309 RPE, Inc.
104 Sage Fruit
229 Sambazon, Inc.
1219 Sbrocco International, Inc.
127 Scotlynn Sweet Pac Growers
408 Scott Farms, Inc.
207 Seald Sweet / Greenyard USA
812 Shenandoah Growers
1301 Shuman Farms
312 SiCar Farms, Ltd.
820 Smith Packing, Inc.
328 SMP Marketing
500 SMP Southeast
825 SOL Group
904 South Carolina Department of Agriculture
902 South Carolina Peach Council
613 Southern Belle Organics, LLC
301 Southern Specialties
1303 Southern Valley Fruit and Vegetable, Inc.
424 Spice World, LLC
1308 Starr Ranch Growers
800 Stella Farms
1021 Sun Pacific
306 SunFed
400 Sunkist Growers
715 Sunny Valley International
1208 Sunripe Certifies Brands
609 Sunview Marketing International
1206 Superior Sales, Inc.
413 T. Marzetti
1004 Tanimura & Antle, Inc.
602 Tastyfrutti International, Inc.
113 Taylor Farms
705 The Chuck Olsen Co.
426 The Little Potato Company
1009 Titan Farms
122 TKM Bengard
214 To-Jo Mushrooms
601 Tom Lange Family of Companies
522 Tomato Thyme Corp.
314 Trinity Fruit Company
729 Unity Groves Corporation
814 Vega Produce
802 Vegpro International, Inc.
129 Ventura Foods - Marie's
106 Vertical Roots
1019 Vick Family Farms
912 Vidalia Onion Committee
1323 Vidalia Sweet Produce, LLC
1106 Village Farms Greenhouse Grown
903 Virginia Department of Agriculture and Consumer Services
1207 Vision Import Group
429 VL Walker Co., Inc.
1123 Wada Farms Marketing Group
805 Washington Fruit Growers
511 Well•Pict Berries
324 West Pak Avocado
222 Westmoreland Topline Farms
212 Wholly Guacamole
213 Wiers Farm
713 Wilcox Fresh
501 Wish Farms
1120 Wonderful Citrus
1118 Wonderful Sales, LLC
606 Woodbridge Sales & Marketing
1102 WP Produce
1114 WP Rawl
916 Yerecic Label
1317 Yes! Apples Powered by New York Apple Sales
404 Zespri Kiwifruit




Exhibitor Information

Booth Size: 10' x 10'


Includes:

  • 8' Pipe and Drape
  • 3' Pipe and Drape
  • (1) 6' x 30" Skirted Table
  • (2) Plastic Side Chairs
  • (1) Wastebasket
  • (1) ID Sign


Exhibitor Move-In:

  • Tuesday, April 6, 2020 – 1:00pm – 6:00pm
  • Wednesday, April 7, 2020 – 6:00am – 5:00pm
  • Thursday, April 8, 2020 – 6:00am – 11:00am


Exhibition Hours:

  • Thursday, April 8, 2020 – 12:30pm – 6:00pm


Exhibitor Move-Out:

  • Thursday, April 8, 2020 – 6:00pm – 8:00pm


**Exhibitors MUST NOT begin to break down booths until 6:00 pm on Thursday!**



Exhibitor Kits

  • Launching soon!




Booth Decorating Contest

Have a booth idea that's out of this world? Decorate your booth with space-age flair on Saturday at the expo for our booth decorating contest! Three of the best decorated booths will receive a prize of one of the following AMEX gift cards:


  • 1st place: $1,000
  • 2nd place: $500
  • 3rd place: $250


Please submit an application if you plan to participate to ensure your booth is reviewed by our SEPC judges.


 

Lead Retrieval

LeadCapture for Southern Exposure 2021

To enhance your exhibitor experience at this year's conference, we have partnered with Cvent to provide lead retrieval services through their LeadCapture product. This easy-to-use tool will allow your team to quickly capture standard contact and custom qualifying information from all attendees at the event. You will be able to download the LeadCapture Order Form soon!


Right click on the image you wish to save.


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Directory Ad Information


The SEPC is excited to feature your new products within our Bright Ideas Fresh Arrivals showcase!


How to Submit Your Showcase Application

  • As you register for Southern Exposure, select Bright Ideas Fresh Arrivals as one of your sessions.
  • Once you register, you’ll receive an application link via email for your showcase.
  • Review the options below and submit your application by Monday, February 1, 2021. Cases are reserved on a first-come, first-served basis and space is limited.
  • You must include one (1) high-resolution image of your product as well as a detailed description (50 words or less).


Showcase Information

Price: $400*

  • Please note: All shelves include lighting and cases will be locked.

Case Dimensions: 37” W x 13” H x 25.5" D

Space is limited to one (1) case per member company (unless approved by the SEPC).


Eligibility Requirements

  • Your company must be a member of the Southeast Produce Council and in good standing
  • Your new products must have been submitted to market since March of 2020 or will be launched before July 2021.


*An invoice will be sent upon registering as well as an application link. However, if your showcase is not approved, we will issue a refund.


Here is our Bright Ideas Fresh Arrivals showcase updated with this year's theme. 


Our Innovation Stations are also back by popular demand in which one (1) of your team members may highlight a new product, product line, or service during our Southern Exposure Expo. 


How to Submit Your Innovation Station Application

  • As you register for Southern Exposure, select Innovation Station as one of your sessions.
  • Once you register, you’ll be sent an application link via email for your Innovation Station.
  • Review the information below and submit your application by Monday, February 1, 2021. Stations are sold on a first-come, first-served basis and space is limited. Priority will be given to waitlisted companies who meet the criteria as well as companies who are interested in joining the SEPC.
  • You must include your logo, one (1) high-resolution image of your product (or product family), as well as a detailed description (50 words or less).
  • Companies will be notified Friday, February 5, if the submission has been approved.


Price: $1499 (does not include individual/group registration fees)*


Eligibility Requirements

  • Company must be a member in good standing of Southeast Produce Council.
  • Company is not currently exhibiting at Southern Exposure (unless prior SEPC approval).
  • New product, product line, or family of items must not exceed 4 individual SKUs.
  • New product must have been presented to market since September of 2020 or will be launched before July of 2021. (Verification required)
  • Innovation Station Guidelines:
    • Space is limited to one (1) Innovation Station per member company.
    • One company member allowed in station at a time. (Additional associates would need to purchase individual registrations or register as part of a group registration.)
    • No additional signage, banners, display racks, etc. will be allowed!
    • Sampling is permitted per convention center policies (see exhibitor kit).
    • One (1) stool will be provided at each station.
    • Storage space is available within the desk area of the station.


*An invoice will be sent via email upon registering as well as an application link. However, if your Innovation Station is not approved, we will issue a refund.


Here is our Innovation Station updated with this year’s theme. Your company logo will appear within the face area of the desk as shown in the example below.  


Health & Safety Update

The past several months have been challenging for all of us.  We are all trying to navigate through these unparalleled circumstances and adapt to doing business during the uncertainty of the COVID-19 pandemic. One thing is for certain: this world-health crisis has reconfirmed how important personal connections and exchanging ideas are for propelling this industry forward. We believe in the power of gathering together to share, inspire, and invigorate our community, and we are committed to being that resource in 2020 and beyond.


The SEPC's top priority is the health and safety of our attendees, exhibitors, and staff. As we continue to prepare for Southern Exposure, taking place at the Swan & Dolphin Resort in Orlando, FL, we want to assure you that we are following all guidelines set forth by the CDC, WHO, as well as state and local officials.


The SEPC is actively working to address the venue’s health and safety guidelines and develop an onsite preparedness plan. Here are some of those safety guidelines which will be implemented in April:


  • Enhanced cleaning protocol: which include reinforced cleaning systems and the increased frequency of cleaning and sanitizing in all public areas.

  • Social distancing protocol: installed health and hygiene reminders throughout the property, in addition to other protocols, to aid in reducing crowding.

  • Provided PPE: the SEPC will be providing personal protective equipment onsite (Masks, face shields, hand sanitizer, exhibitor sanitization supplies). Everyone should wear a cloth face cover in public settings and when around people who don’t live in your household, especially when other social distancing measures are difficult to maintain.

  • Sanitization stations: will be placed at key guest and employee entrances and contact areas such as reception areas, entrances, stairs, elevator, and escalator landings in public spaces.


We encourage you to review the Swan & Dolphin Commitment to Clean Policy as well as their Social Distancing Policy.


We are also proud of our partnership with AGS Expo Services as they are actively preparing for the return of their show management, exhibitor, and attendee partners with a new detailed plan around clean and safe event spaces.


To review the AGS Expo Services' Getting Back to Events Plan, please visit https://ags-expo.com/back2events/.


As with most factors during this crisis, this is a fluid situation, and we will provide further updates as they become available from the CDC, WHO, state and local officials. The SEPC would like to thank all those working diligently to help us relaunch the exhibitions business and making our world safe again overall.



As the premier resource for the produce industry, we look forward to bringing together our community and commerce.

Frequently Asked Questions


Where can I view the Attendee List?


  • You can access the attendee list by logging in to your registration and selecting “Attendees” within the "Post Registration" dropdown. It is our Board’s policy that we do not provide contact information with this list.


Is there exhibitor space available at Southern Exposure?


  • Southern Exposure is our most popular show held in late-Feb, early-March each year in Florida and because of this we have an extensive waitlist to exhibit. We have about 2500 attendees and growing. Booth spaces are first right of refusal, so previous years exhibitors have a choice on whether they want to return the next year. We do have about 80 companies on the waitlist to exhibit at this show. The waitlist is based on a lottery. If booth space becomes available, we’ll hold a “lottery drawing” in September to fill the space. You can increase your chances in the lottery by participating. We give extra chances to those who attend our shows, participate on committees, and even more for sponsoring. You must first sign up for a corporate membership before being placed on the waitlist. You can view all membership options and benefits here, including an informative digital membership packet that has lots of info about SEPC and what we have to offer.


Is there exhibitor space available at Southern Innovations?


  • Southern Innovations is our fall show that has an innovations focus. To be held at Savannah Convention Center in September 2021, this show will possibly be opening up more exhibit space as the attraction grows. With exhibitor and attendee numbers growing over the years, this show would be a good foot in the door to SEPC (and could help with your chances at getting a booth at Southern Exposure). Again, you must be a corporate member to exhibit. Registration will open in March.


What are the deadlines for this conference?


  • Exhibitor Deadlines
    • September 25, 2020: Final date to receive booth and sponsorship refund (this was extended through December 31, 2020)
    • December 4, 2020: Final date to submit exhibitor listing for conference directory and app
    • January 8, 2021: Final date to submit level sponsor ad for conference directory and app


  • General Attendee Deadlines
    • February 8, 2021: Final date to reserve hotel within SEPC room block


  • Retail/Foodservice Attendee Deadlines
    • February 8, 2021: Final date to request complimentary hotel and airfare through SEPC


  • Registration Deadlines
    • February 8, 2021: Final date to receive refund for session registration


How do I modify my registration to add/edit sessions, substitute attendees with another registrant, add/edit group members, or add guests?


      How to modify registration to add/edit sessions on agenda:


  1. From the registration website, select "Already Registered?"
  2. Enter the email address and confirmation number of the person who needs modifications.
  3. Select the "Modify Registration" button at the bottom of the page.
  4. Click "Next" until on the "Sessions" page.
  5. Make appropriate modifications.
  6. Be sure to select "Next" and "Finish" at the end to ensure changes are saved.


      How to substitute attendees with another registrant:


  1. From the registration website, select "Already Registered?"
  2. Enter the email address and confirmation number of the person who needs modifications.
  3. Select the "Transfer Registration" button at the bottom of the page.
  4. Follow the prompts to input the new registrant's information.


      How to add/edit group members:


  1. From the registration website, select "Already Registered?".
  2. Enter the email address and confirmation number of the primary registrant.
  3. Select the "Add Group Member" button at the bottom of the page.
  4. Follow the prompts until the end to finish adding the group member and ensure their registration is saved.


      How to add guests:


  1. From the registration website, select "Already Registered?"
  2. Enter the email address and confirmation number of the person who needs modifications.
  3. Select the "Modify Registration" button at the bottom of the page.
  4. Click "Next" until on the "Add Spouse" page.
  5. Follow the prompts to input the spouse's information.
  6. Be sure to select "Next" and "Finish" at the end to ensure changes are saved.


What are sponsor credits and how do I use them?


  • As a Gold, Silver, or Bronze Level Sponsor, your company receives a certain amount of credit that can be used towards golf, ticketed events, and booth associate fees at Southern Exposure and additional associate fees and Saturday activities at Southern Innovations. This is provided as part of our sponsorship benefits.
  1. You must still register for those agenda items during the registration process.
  2. Select “Use Sponsor Credit” on the payment page.
  3. We’ll manually deduct your credits and send an invoice if a balance is due.

2020 PHOTO GALLERY

2020 RECAP VIDEO

VIDEO SIGHTINGS

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