Southern Exposure

Wednesday, March 2, 2022

• 1:00pm – 4:00pm: Board of Directors' Meeting (SEPC Board Members only)
• 6:30pm – 9:30pm: VIP Dinner (by invitation only)

Thursday, March 3

• 8:00am – 5:00pm: Committee Meetings (by invitation from committee chairs only)
• 8:00am – 8:00pm: LINKS (by invitation only)
• 8:00am – 2:30pm: Tom Page Golf Classic (separate ticket required)
• 1:00pm – 6:00pm: Registration Check In
• 1:00pm – 6:00pm: Exhibitor Booth Setup
• 6:00pm – 9:00pm: STARS & STEP-UPP Dinner (by invitation only)

Friday, March 4

• 7:00am – 9:00pm: Registration Check In
• 7:00am – 5:00pm: Exhibitor Booth Setup
  
• 7:00am – 8:00am: STARS Breakfast (by invitation only)
• 8:00am – 5:00pm: Committee Meetings (by invitation from committee chairs only)
• 8:00am – 8:00pm: LINKS (by invitation only)
• 8:30am – 9:45am: Educational Session I 
• 10:15am – 11:45am: Educational Session II 
• 12:00pm – 2:00pm: Board of Governors' Meeting (SEPC Board of Governors only)
• 12:30pm – 2:30pm: Southern Roots Luncheon (women in produce only, separate ticket required)
• 3:00pm – 5:00pm: STARS Cocktails & Careers (by invitation only)
• 5:00pm – 6:00pm: Produce for Kids Reception
• 6:00pm – 7:00pm: Retail & Foodservice Reception (by invitation only)
• 7:00pm – 11:30pm: Opening Gala (separate ticket required)

Saturday, March 5

• 6:00am – 11:00am: Exhibitor Booth Setup
• 8:00am – 5:00pm: Committee Meetings (by invitation from committee chairs only)
• 8:00am – 4:00pm: Registration Check In
• 10:00am – 12:15pm: Keynote Luncheon (separate ticket required)
• 12:30pm – 6:00pm: Exposition
• 6:00pm – 10:00pm: Closing Reception (separate ticket required)

Sunday, March 6

• 7:00am – 8:30am: SEPC Prayer Breakfast

Please choose your registration type based on the following criteria:

Exhibitor: $2,995 (2022 Booth Space Sold Out!) 
Exhibitors may have a total of 8 people in the booth. 4 booth associate registrations are included with booth fees; the 4 additional Booth Associate passes may be purchased for $850 each.

Group: $3,795

Includes up to 4 registrations. This route is for growers, shippers, packers, processors, etc.

Individual: $1,125

Only registration for one person. This route is for growers, shippers, packers, processors, etc.

Retail*: Complimentary

This pass is valid for full-service retail chains that sells food to consumers. Must have at least 10 stores or more. (Buyers with less locations are open to inclusion at the discretion of the council.)

Air travel (or travel mileage up to $400 reimbursement) and lodging is provided by SEPC upon request. Air and hotel request forms must be submitted through the registration process before January 28, 2022.

Foodservice*: Complimentary

This pass is valid for broadline or chain foodservice industry members.

• Broadline Foodservice: A company that provides food and non-food products to restaurants, cafeterias, industrial caterers and hotels.
• Chain Foodservice: Includes restaurants, hotels, industrial caterers, cafeterias, and meal box subscriptions companies.

Air travel (or travel mileage up to $400 reimbursement) and lodging is provided by SEPC upon request. Air and hotel request forms must be submitted through the registration process before January 28, 2022.

Wholesale*: Complimentary (exclusions apply)

This pass is valid for full-service distributors that provide comprehensive services to retail and foodservice operators. (Does not include buying offices, terminal markets, commission merchants, buying brokers, etc.).

Only two (2) members per company. Any additional registrations must register as Individual or Group.

Press*: Complimentary (trade out agreement required)

Press and media attendees must contact Anna Burch (anna@seproducecouncil.com) to negotiate trade out agreements.

Industry Trade Association*: Complimentary (trade out agreement required)

Employees from other industry trade associations (such as PMA, OPN, United Fresh, etc.) must contact David Sherrod (dsherrod@seproducecouncil.com) to negotiate trade out agreements.

VIP*: Complimentary

Registration reserved for Lifetime Achievements Award winners, Lifetime Members, speakers, and other approved attendees.

Air travel (or travel mileage up to $400 reimbursement) and lodging is provided by SEPC upon request. Air and hotel request forms must be submitted through the registration process.

*Registration requires approval. Must meet the corresponding criteria listed above to be approved. We reserve the right to provide acceptance or refusal of applicants within the guidelines of the criteria noted above as well as due to budget restrictions and hotel availability. A questionnaire may be required to be completed if further information about the company is needed.

Please note, this is an SEPC members-only event. If you are not currently a member in good standing, please sign up for a membership now!

Note: Links to the hotel will be provided via email after registration is completed. Retail and Foodservice attendees must request hotel & air during the registration process.

Hotel Information

Walt Disney World Swan & Dolphin Resort
1500 Epcot Resorts Boulevard
Lake Buena Vista, FL 32830 USA

Attendee Room Rate - $249

IDEALLY SITUATED BETWEEN WONDER AND WONDERFUL

Leave the every day behind and enter a world of wonder and enchantment at the Walt Disney World® Resort.  Located in the heart of the most magical place on earth, the Walt Disney World Swan and Dolphin Resort provides a truly extraordinary backdrop for your Orlando vacation or meeting.  Beautiful tropical landscaping, tranquil waterways and classic art and architecture work together to create a stunning landmark in the midst of one of the most spectacular places on earth.

Inside this magnificent Disney Resort, an environment of elegance and sophistication awaits. From their spectacular lobbies and their unique restaurants to the exotic Mandara Spa and their incredibly comfortable guest rooms, they offer the ultimate escape just moments away from the thrill and excitement of the Walt Disney World® Resort.

Their stylish lobbies provide guests with a warm and inviting welcome and a distinct sense of arrival. Swan and Dolphin guest rooms include custom draperies, upgraded technology and, of course, all rooms feature the incredibly comfortable Heavenly Bed®.

IDEAL DISNEY LOCATION

Situated on 87 acres of beautiful lake front property, the Walt Disney World Swan and Dolphin Resort is the ideal Disney location for your Orlando vacation or meeting headquarters, centrally located in the Walt Disney World® Resort.

SPECIAL DISNEY BENEFITS

As their guest, you’re entitled to many special Disney benefits to help you make the most of your time, such as complimentary scheduled transportation to the Disney theme parks and attractions, on-site Disney ticket and information desks, the Extra Magic Hours benefit in the theme parks, on-site character dining, and advance tee times on championship Disney golf courses.  Spend fun-filled, action-packed days in the theme parks or water parks neighboring their Disney resort.  Enjoy award-winning dining experiences, abundant shopping, amazing entertainment and invigorating recreational activities at the Walt Disney World® Resort.

Exhibitor Information

Booth Size: 10' x 10'

Includes:

• 8' Pipe and Drape

• 3' Pipe and Drape

• (1) 6' x 30" Skirted Table

• (2) Plastic Side Chairs

• (1) Wastebasket

• (1) ID Sign

Exhibitor Move-In:

• Thursday, March 3, 2022 – 1:00pm – 6:00pm
• Friday, March 4, 2022 – 7:00am – 5:00pm
• Saturday, March 5, 2022 – 6:00am – 11:00am

Exhibition Hours:

• Saturday, March 5, 2022 – 12:30pm – 6:00pm

Exhibitor Move-Out:

• Saturday, March 5, 2022 – 6:00pm – 8:00pm

**Exhibitors MUST NOT begin to break down booths until 6:00 pm on Saturday!**

Sampling Guidelines:

• Samples will be allowed as they have in the past (max 3oz portions) but with the recommended additional safety of prepackaged/covered containers.
• Wearing personal protective equipment during prep and distribution is also highly recommended.

Exhibitor Toolkit

Through our valued partnership with AGS Expo Services, the exhibitor toolkit information will be available soon after booth locations are announced!

The SEPC is excited to feature your new products within our Bright Ideas Fresh Arrivals showcase!

How to Submit Your Showcase Application

• As you register for Southern Exposure, select Bright Ideas Fresh Arrivals as one of your sessions.
• Once you register, you’ll receive an application link via email for your showcase.
• Review the options below and submit your application by Friday, January 7, 2022. Cases are reserved on a first-come, first-served basis and space is limited.
• You must include one (1) high-resolution image of your product as well as a detailed description (50 words or less).

Showcase Information

Price: $400*

• Please note: All shelves include lighting and cases will be locked.

Case Dimensions: 37” W x 13” H x 25.5" D

Space is limited to one (1) case per member company (unless approved by the SEPC).

Eligibility Requirements

• Your company must be a member of the Southeast Produce Council and in good standing
• Your new products must have been submitted to market since March of 2021 or will be launched before July 2022.

*An invoice will be sent upon registering as well as an application link. However, if your showcase is not approved, we will issue a refund.

Here is an example of our Bright Ideas Fresh Arrivals showcase from last year to give you an idea of the display area. However, graphics will be updated with this year’s theme.

Our Innovation Stations are also back by popular demand in which one (1) of your team members may highlight a new product, product line, or service during our Southern Exposure Expo. 

How to Submit Your Innovation Station Application

• As you register for Southern Exposure, select Innovation Station as one of your sessions.
• Once you register, you’ll be sent an application link via email for your Innovation Station.
• Review the information below and submit your application by Friday, January 7, 2022. Stations are sold on a first-come, first-served basis and space is limited. Priority will be given to waitlisted companies who meet the criteria as well as companies who are interested in joining the SEPC.
• You must include your logo, one (1) high-resolution image of your product (or product family), as well as a detailed description (50 words or less).
• Companies will be notified Friday, January 14th, if the submission has been approved.

Price: $1499 (does not include individual/group registration fees)*

Eligibility Requirements

• Company must be a member in good standing of Southeast Produce Council.
• Company is not currently exhibiting at Southern Exposure (unless prior SEPC approval).
• New product, product line, or family of items must not exceed 4 individual SKUs.
• New product must have been presented to market since September of 2021 or will be launched before July of 2022. (Verification required)
• Innovation Station Guidelines:
  • Space is limited to one (1) Innovation Station per member company.
  • One company member allowed in station at a time. (Additional associates would need to purchase individual registrations or register as part of a group registration.)
  • No additional signage, banners, display racks, etc. will be allowed!
  • Sampling is permitted per convention center policies (see exhibitor kit).
  • One (1) stool will be provided at each station.
  • Storage space is available within the desk area of the station.

*An invoice will be sent via email upon registering as well as an application link. However, if your Innovation Station is not approved, we will issue a refund.

Here is an example of our Innovation Stations from last year to give you an idea of the display area. However, graphics will be updated with this year’s theme.

Short for “Learning, Interacting and Networking with Key players in the Supply chain,” LINKS is an educational leadership program where exceptional Southeastern growers and shippers can connect with Retail/Foodservice providers in the region in a non-competitive environment. By enhancing each side’s understanding of the retail supply chain, we can facilitate our mutual goals to better service consumers and drive Southeastern produce consumption. The SEPC will provide a meeting space at both Southern Exposure and Southern Innovations to participating Retail/Foodservice members who facilitate the program with invited Growers and Shippers.

LINKS Reservation Options for SEPC Retail/Foodservice members*

• LINKS Meeting Description Options
  • LINKS Meeting(s) with Grower/Shipper Companies
  • Internal Company Meeting
• A La Carte Menu
  • A/V options
    • Projector/Screen
    • PA System
  • Food & Beverage Service (at reserving company's expense) 

REQUEST LINKS MEETING @ SOUTHERN EXPOSURE 2022

*LINKS Meeting Reservations must be submitted/approved through SEPC. If you would like to request a LINKS meeting within the SEPC Virtual Garden, outside of Southern Exposure or Southern Innovations, contact Anna Burch (anna@seproducecouncil.com).

Frequently Asked Questions

Where can I view the Attendee List?

• You can access the attendee list by logging in to your registration and selecting “Attendees List” within the menu dropdown. It is our Board’s policy that we do not provide contact information with this list.

Is there exhibitor space available at Southern Exposure?

• Southern Exposure is our most popular show held in late-Feb, early-March each year in Florida and because of this we have an extensive waitlist to exhibit. Booth spaces are first right of refusal, so previous years exhibitors have a choice on whether they want to return the next year. We do have about 80 companies on the waitlist to exhibit at this show. The waitlist is based on a lottery. If booth space becomes available, we’ll hold a “lottery drawing” in September to fill the space. You can increase your chances in the lottery by participating. We give extra chances to those who attend our shows, participate on committees, and even more for sponsoring. You must first sign up for a corporate membership before being placed on the waitlist. You can view all membership options and benefits here, including an informative digital membership packet that has lots of info about SEPC and what we have to offer.

Is there exhibitor space available at Southern Innovations?

• Southern Innovations is our fall show that has an innovations focus. To be held at Savannah Convention Center in September 2021, this show will possibly be opening up more exhibit space as the attraction grows. With exhibitor and attendee numbers growing over the years, this show would be a good foot in the door to SEPC (and could help with your chances at getting a booth at Southern Exposure). Again, you must be a corporate member to exhibit. Registration will open in March.

What are the deadlines for this conference?

• Exhibitor Deadlines
  • September 15, 2021: Final date to receive booth refund 

• General Attendee Deadlines
  • January 28, 2022: Final date to reserve hotel within SEPC room block

• Retail/Foodservice Attendee Deadlines
  • January 28, 2022: Final date to request complimentary hotel and airfare through SEPC

• Registration Deadlines
  • February 4, 2022: Final date to receive refund for conference and session registration (does not include booth registration fees)

How do I modify my registration to add/edit sessions, substitute attendees with another registrant, add/edit group members, or add guests?

      How to modify registration to add/edit sessions on agenda:

1. From the registration website, select "Already Registered?"
2. Enter the email address and confirmation number of the person who needs modifications.
3. Select the "Modify Registration" button at the bottom of the page.
4. Click "Next" until on the "Sessions" page.
5. Make appropriate modifications.
6. Be sure to select "Next" and "Finish" at the end to ensure changes are saved.

      How to substitute attendees with another registrant:

1. From the registration website, select "Already Registered?"
2. Enter the email address and confirmation number of the person who needs modifications.
3. Select the "Transfer Registration" button at the bottom of the page.
4. Follow the prompts to input the new registrant's information.

      How to add/edit group members:

1. From the registration website, select "Already Registered?".
2. Enter the email address and confirmation number of the primary registrant.
3. Select the "Add Group Member" button at the bottom of the page.
4. Follow the prompts until the end to finish adding the group member and ensure their registration is saved.

      How to add guests:

1. From the registration website, select "Already Registered?"
2. Enter the email address and confirmation number of the person who needs modifications.
3. Select the "Modify Registration" button at the bottom of the page.
4. Click "Next" until on the "Add Spouse" page.
5. Follow the prompts to input the spouse's information.
6. Be sure to select "Next" and "Finish" at the end to ensure changes are saved.

What are sponsor credits and how do I use them?

• As a Gold, Silver, or Bronze Level Sponsor, your company receives a certain amount of credit that can be used towards golf, ticketed events, and booth associate fees at Southern Exposure and additional associate fees and Saturday activities at Southern Innovations. This is provided as part of our sponsorship benefits.

1. You must still register for those agenda items during the registration process.
2. Select “Use Sponsor Credit” on the payment page.
3. We’ll manually deduct your credits and send an invoice if a balance is due.